AI is getting harder to spot

AI is taking over in various industries with your favourite streaming services and social media apps using AI to predict what you want.

This is seeping into other sectors and now media and art are at risk of AI generated content. This takes away from skilled and talented people in the industries as well as portraying something authentic which has been created by technology.

When do we say AI has gone too far?

Examples of AI takeovers

Art

German artist, Boris Eldagsen entered the Sony World Photography awards specifically, the Creative category this April. The artist was awarded first prize for his creation to then reject the award, announcing that his photo was generated by AI as a test for the panel. Eldagsen wanted to see how far he could get with an AI generated entry.

Media

Social media influencers have become a sensation taking over the internet over the past few years with many being able to make a living purely from their social media accounts. With this we see the creation of AI generated Instagram accounts creating a character of mostly young women as models.

An account going by the name of Lil Miquela with 2.5 million followers currently portrayed as a 21 years old robot living in LA.

Aitana Lopez, portrayed as a 25 years old Spanish model with 320k followers and in 2023 reports say the account was making £10,000 per month. The account is linked to Thecluesless.ai, a modelling agency for AI models.

These pages directly state in their profile description that the accounts are AI generated however as seen in the comments of the pictures many followers are tricked by these accounts.

These accounts demonstrate how far the technology has come, creating life-like people for followers to admire and potentially have young girls looking up to a totally unrealistic standard.

Cinema

Recently the Prince Charles Cinema in Soho London was set to premiers an AI generated film. This was created by Peter Luisi attempting to test the limits of AI screenwriting, he named it ‘The Last Screenwriter’.

The Cinema quickly axed the viewing plans after backlash for the intention of replacing writers with AI.

If this was the beginning of, will we one day soon be watching AI generated movies?

Online Scams

Online scams are advancing being able to trick more people at a time as well as increasing the stakes of the fraud.

Videos shared on social media from creators using AI to falsify brands and celebrities to promote a giveaway causing many people to engage including offering personal details to enter leading to many being scammed. These videos look and sound real as they use clips of a celebrities voice to create a dialogue of their choosing.

One example of this was a video of Taylor Swift supposedly teaming up with Le Creuset to commence a PR giveaway of their products to their fans. This was shared on Facebook by a page named ‘The Most Profitable Shares’ with hundred of people falling for the fake video and sharing their personal information.

Using a known public figure gives people a false sense of security as they believe they can trust the figure with their information making them much more likely to fool for the scam.