Calo: From Regional Innovator to Global Food-Tech Powerhouse
Calo, the Riyadh-based food technology startup, is rewriting the playbook for personalized meal services. From leveraging artificial intelligence (AI) to expand its capabilities to preparing for an ambitious IPO, Calo’s rapid rise exemplifies the convergence of innovation and strategic vision in the Middle East’s startup ecosystem.
Founded in 2019, Calo specializes in personalized meal subscription services tailored to individual dietary preferences, fitness goals, and lifestyle needs. By integrating cutting-edge AI with culinary expertise, the company has positioned itself as a pioneer in the food-tech space. Operating in Bahrain, Saudi Arabia, the UAE, Kuwait, and Qatar, Calo has laid a strong foundation for its forthcoming global expansion.
Calo’s Rise: Investment Milestones and Expansion Goals
Calo’s recent Series B funding round raised SAR94 million ($25 million), led by notable investors such as Nuwa Capital, STV, and Khwarizmi Ventures. This funding brings Calo’s total investment to $50 million, with an additional $25 million expected in early 2025. With this capital, the company plans to enhance its AI capabilities, diversify its product offerings, and explore untapped markets.
The funding round reflects growing confidence in Calo’s business model, which has seen annual revenues double over five years, crossing the nine-figure mark. The company’s valuation now stands at approximately $250 million, a remarkable feat for a startup barely six years old.
IPO and Acquisition Plans: A New Era for Calo
Calo is preparing for its initial public offering (IPO) within the next two years, marking a significant milestone in its journey. In preparation, the company is actively recruiting for leadership roles to navigate the complexities of public market entry and sustain its growth trajectory.
Simultaneously, Calo is finalizing its first acquisition of a UK-based food startup, a move set to expand its footprint into European markets. This acquisition aligns with Calo’s vision of exporting Middle Eastern innovation globally and highlights its ability to adapt and scale across regions.
Innovative Use of AI in Personalized Meal Services
At the core of Calo’s operations is its AI-powered platform, which analyzes customer data to create highly customized meal plans. Whether customers are seeking keto-friendly options, vegan meals, or protein-rich diets, Calo’s technology ensures that their unique needs are met efficiently.
This technological edge extends beyond meal planning. Calo uses AI to optimize supply chain operations, minimize food waste, and maintain the freshness and quality of its offerings. By combining data analytics with operational excellence, Calo delivers a seamless customer experience that distinguishes it from competitors.
Expanding Beyond the Middle East
Calo’s ambitions extend far beyond its regional success. With a presence in key Gulf Cooperation Council (GCC) markets, the company is now eyeing Europe, North America, and Asia as potential growth areas. The upcoming acquisition of a UK-based food startup represents a strategic entry point into the European market, positioning Calo as a truly global player.
CEO Ahmed Al Rawi’s vision encapsulates this ambition: “There’s no reason why we can’t export innovation from the region to the rest of the world.” This mindset underscores Calo’s commitment to leading the global food-tech industry.
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The Food-Tech Revolution in the Middle East
Calo’s journey is part of a broader trend in the Middle East, where startups are leveraging technology to address complex challenges. The region is emerging as a hub for food-tech innovation, driven by a blend of entrepreneurial energy and investor confidence.
Calo’s success story demonstrates the potential for Middle Eastern startups to thrive on the global stage. With its focus on sustainability, personalization, and customer satisfaction, Calo is paving the way for other regional innovators.
Why Calo Matters: A Vision for the Future
Calo’s emphasis on health, sustainability, and innovation resonates with global consumer trends. As more people prioritize personalized health solutions, Calo’s AI-driven approach positions it as a leader in the food-tech industry. The company’s IPO and acquisition plans signal a new chapter, one that could redefine how we think about food technology.
For investors, Calo represents an opportunity to be part of a rapidly growing market. For consumers, it offers a glimpse into the future of personalized nutrition. And for the Middle East, it showcases the region’s potential to be a global leader in innovation.
