Ben Francis, founder and CEO of Gymshark, shares valuable advice for anyone looking to start or grow a business:
Use Social Media to Build a Following
Leverage platforms like TikTok to reach a large audience quickly. Social media is one of the best ways to get your brand in front of more people.
Find Your Niche
Choose a niche you’re genuinely passionate about. Success comes from doing something you love and are truly invested in.
Reinvest in Your Business
Always reinvest profits into the business to support growth and innovation. This is key to long-term success.
Related: Grave Beverley wishes she knew this before starting her business, TALA
Related: 4 Steps to Launch a Business While Working Full-Time
Network and Ask Questions
Surround yourself with supportive people and seek advice from others. Social media makes it easier than ever to connect with like-minded individuals.
Work on Yourself Every Day
Improve yourself by 1% every day. Personal growth directly impacts your ability to lead and grow your businessEvaluate Your
Business Objectively
Regularly assess your business from a fresh perspective to identify weaknesses and areas for improvement.
By following these principles, Ben Francis grew Gymshark into a globally recognised brand.
