The Most Googled Travel Destinations of 2024
Travel trends have a way of surprising us each year. As 2024 unfolds, some familiar names continue to dominate the list of most Googled countries, while others have entered the scene with a bang, offering travelers fresh experiences and opportunities. These destinations range from history-rich countries brimming with ancient wonders to coastal paradises offering pristine beaches and vibrant cultures. In this article, we’ll take a deeper dive into the countries shaped the travel landscape in 2024.
How will this list change with the new year ahead?
1. Turkey: A Hot New Entry in 2024
In 2024, Turkey is the standout winner on the list of most Googled travel destinations. Despite not making it into the top 10 in 2023, the country's unique blend of rich cultural heritage, picturesque landscapes, and modern luxuries has captured the imagination of travelers. Turkey welcomed over 40 million visitors in 2024, with the bustling metropolis of Istanbul topping the list of cities searched.
Visitors are flocking to Istanbul to see the iconic Hagia Sophia, Topkapi Palace, and the Grand Bazaar. Istanbul is a city of contrasts, where the old world meets the new. Beyond the city, the coastal areas of Bodrum, Antalya, and Marmaris have been getting increased attention, offering travelers a combination of Mediterranean beaches, luxurious resorts, and charming villages. The country's diverse terrain, from the fairy chimneys of Cappadocia to the surreal beaches of Patara, ensures that there's something for every kind of traveler.
2. Greece: A Timeless Favorite
Greece has firmly entrenched itself as a perennial favorite, continuing to be one of the most Googled countries year after year. In 2024, the country attracted 25 million visitors, with a strong focus on its islands. Santorini, with its whitewashed buildings and blue-domed churches, remains the most photographed spot, attracting honeymooners and solo travelers alike. Other popular islands like Mykonos, Crete, and Corfu have seen a rise in search activity, as each offers a unique experience, whether it’s the vibrant nightlife of Mykonos, the historical treasures of Crete, or the serene, less-crowded beaches of Corfu.
Athens, with its historical landmarks, continues to draw attention, but the country's lesser-known gems are also getting noticed. Areas like Nafplio, a coastal town with Venetian architecture, and Meteora, known for its breathtaking monasteries perched on top of rock formations, have become more popular. Greece’s allure lies in its mix of ancient history, scenic beauty, and exceptional cuisine, making it a top choice for travelers in 2024.
3. Malta: A Mediterranean Jewel on the Rise
Malta, a small island nation, has seen a significant surge in interest, claiming its spot in the top 5 of most Googled destinations in 2024. This Mediterranean gem, with its ancient fortresses, sun-kissed beaches, and rich history, welcomed 2.5 million visitors in 2024. Its popularity is partly due to the island's role as the backdrop for famous movies and TV shows such as Game of Thrones and Gladiator.
Valletta, the UNESCO World Heritage-listed capital, has drawn visitors for its Baroque architecture, cultural festivals, and gourmet dining scene. Mdina, the medieval city, is another top attraction, where cobbled streets and stunning views make it a photographer's paradise. In addition to its historic cities, Malta’s crystal-clear waters and underwater caves make it a prime location for diving and other water sports.
4. Italy: Undeniable Charm and Diversity
Italy, with its unparalleled blend of history, culture, and gastronomy, remains a staple in the world of travel. In 2024, the country saw a record 58 million visitors, drawn to its cities, countryside, and coastal towns. Milan, Florence, Rome, and Venice continue to top the list, but Italy is a country that offers far more than just its major tourist hubs.
In Rome, visitors flock to iconic sights like the Colosseum, the Vatican Museums, and the Trevi Fountain. Florence, with its Renaissance art and architecture, continues to attract art lovers and history enthusiasts. Tuscany’s countryside, with its vineyards and rolling hills, remains a must-visit for wine connoisseurs, while the Amalfi Coast, with its cliffside villages and Mediterranean views, is the ultimate romantic getaway.
Italy’s cuisine is legendary, and in 2024, travelers are seeking out culinary experiences in every corner of the country, from the pizza and pasta of Naples to the seafood of Sicily.
5. Egypt: A Land of Ancient Wonders
Egypt has retained its place on the list of most Googled countries in 2024, thanks to its ancient history, rich culture, and stunning landscapes. The country attracted 7 million visitors this year, with the Pyramids of Giza, Luxor, and the Nile River being the most Googled attractions. The ancient wonders of Egypt continue to mesmerize visitors, offering glimpses into a civilization that has shaped much of the world’s history.
Luxor, known as the "world's greatest open-air museum," is a major draw, with the Valley of the Kings and the Temple of Karnak being particularly popular. Cairo remains a bustling center for travelers, offering a blend of ancient Egyptian history and modern Arab culture. Additionally, Egypt’s Red Sea resorts, such as Sharm El Sheikh and Hurghada, offer world-class diving, beautiful beaches, and luxury resorts.
6. Portugal: Coastal Charm and Rich History
Portugal, with its stunning coastlines, vibrant cities, and rich history, continues to be a favorite destination. In 2024, the country welcomed 16.5 million visitors, with Lisbon and Porto being the most Googled cities. Lisbon, with its colorful streets, historic neighborhoods, and impressive architecture, remains a top choice for tourists. Porto, on the other hand, has risen in popularity, with visitors flocking to explore its scenic riverfront, historic center, and world-renowned port wine.
Portugal’s Algarve coast, with its dramatic cliffs and golden beaches, remains a favorite for beach lovers. The Azores, an archipelago in the Atlantic, has been gaining attention for its lush landscapes, volcanic craters, and unspoiled natural beauty.
7. Cyprus: Sun, Sea, and Rich Heritage
Cyprus is increasingly on the radar of global travelers, offering a unique blend of Mediterranean beauty and ancient history. In 2024, 3.8 million visitors explored this island, known for its ancient ruins, sandy beaches, and cultural diversity. Paphos, a UNESCO World Heritage site, remains a top destination, with its archaeological sites and stunning coastline. Limassol is also popular for its vibrant nightlife, while Nicosia, the capital, offers a fascinating mix of old and new, with its bustling markets and historic landmarks.
Cyprus has long been known for its world-class diving sites, and its crystal-clear waters continue to attract divers and water sports enthusiasts.
Related: UK Introduces Electronic Travel Authorisation (ETA) for Visitors in 2025
8. Mexico: A Feast for the Senses
Mexico has long been a favorite destination, and in 2024, it welcomed 39 million visitors. Its rich culture, stunning beaches, and exceptional cuisine continue to captivate travelers. Mexico City, with its vibrant arts scene, historic landmarks, and culinary delights, remains a popular destination. The Yucatán Peninsula, home to ancient Mayan ruins and cenotes, has seen a rise in Google searches, with visitors flocking to explore these natural wonders.
The country’s Pacific coast, with destinations like Puerto Vallarta and Cabo San Lucas, continues to be a top choice for beach lovers, while Mexico's interior offers everything from colonial cities to vibrant festivals.
9. Mauritius: A Tropical Reawakening
Mauritius, once a favorite of the jet-set crowd in the '80s and '90s, is making a strong comeback. In 2024, the island welcomed 1.3 million visitors, drawn by its luxury resorts, beautiful beaches, and lush tropical landscapes. The island's commitment to conservation and its growing street food scene have also helped revitalize its tourism industry.
Mauritius remains a top destination for honeymooners and nature lovers, offering everything from crystal-clear lagoons and coral reefs to hiking trails and birdwatching opportunities.
10. Croatia: The Adriatic Treasure
Croatia has emerged as one of Europe’s hottest destinations in recent years, and in 2024, the country welcomed 19 million visitors. Its stunning Adriatic coastline, historic cities, and beautiful islands have made it a favorite for travelers. Dubrovnik, known as the “Pearl of the Adriatic,” continues to be a major draw, while islands like Hvar and Korčula remain top destinations for beach lovers and adventure seekers.
Croatia’s charming towns, such as Split and Zadar, also attract foodies, history buffs, and culture enthusiasts, offering a delightful mix of medieval architecture, local cuisine, and stunning natural beauty.
What is on your 2025 travel list?
