The Richest TikTok Creators of 2025: Who’s Earning the Most?
TikTok has grown into a colossal platform, providing a launchpad for creators to amass significant wealth and global recognition. By 2025, TikTok has become a significant part of the global social media ecosystem, and its top earners have turned their online success into lucrative business ventures. In this article, we’ll break down the richest TikTok stars for 2025, how they’re making money, and what makes them so successful.
1. MrBeast (Jimmy Donaldson)
Net Worth: $500 million
Followers: 96.5 million
TikTok Handle: @mrbeast
Jimmy Donaldson, better known as MrBeast, is the undisputed king of TikTok for 2025. Known for his massive philanthropic challenges, large-scale giveaways, and creative content, MrBeast has built an empire that extends far beyond just TikTok. While his YouTube presence contributes heavily to his income, his TikTok account has brought in millions of views for his viral stunts and charity initiatives. With a staggering 96.5 million followers, MrBeast has not only captured the hearts of millions but also managed to turn his digital fame into a $500 million net worth. Through brand collaborations, merchandise sales, YouTube ad revenue, and TikTok partnerships, he continues to earn millions across all platforms.
2. Dwayne "The Rock" Johnson
Net Worth: $800 million
Followers: 75 million
TikTok Handle: @therock
Dwayne "The Rock" Johnson is a powerhouse both in Hollywood and on TikTok. While he's better known for his acting career, entrepreneurship, and wrestling days, Johnson has leveraged TikTok to continue his momentum. With 75 million followers and a $800 million net worth, Johnson is one of the highest-paid entertainers globally. His TikTok content ranges from motivational videos to behind-the-scenes clips of his work and personal life. Despite not being a TikTok-native influencer, The Rock’s sheer charisma and star power make him an essential figure on the platform, making money through product endorsements, his tequila brand, and social media promotions.
3. Selena Gomez
Net Worth: $800 million
Followers: 58.3 million
TikTok Handle: @selenagomez
Pop icon Selena Gomez has successfully transitioned her extensive career from television to music and now to the social media realm. Known for her acting career and her music success, Gomez now uses her TikTok account to share personal content, behind-the-scenes moments from her music career, and exclusive insights into her beauty brand, Rare Beauty. With 58.3 million followers and a net worth of $800 million, she is one of the most successful TikTokers, with a diverse range of income streams from her brand, acting royalties, and of course, her social media presence.
4. Kylie Jenner
Net Worth: $680 million
Followers: 56.1 million
TikTok Handle: @kyliejenner
Kylie Jenner, the beauty mogul and reality TV star, has made a fortune through her cosmetics brand, Kylie Cosmetics, which she regularly promotes on TikTok. With 56.1 million followers and an impressive $680 million net worth, Jenner dominates not only social media but the beauty industry as well. Her TikTok posts, which feature beauty tutorials, fashion looks, and glimpses of her lavish lifestyle, help fuel her brand's ongoing success. Kylie’s ability to tap into her social media following to drive product sales is one of the primary reasons for her continued wealth.
5. Kevin Hart
Net Worth: $450 million
Followers: 34.7 million
TikTok Handle: @imkevinhart
Comedian and actor Kevin Hart has made a name for himself in the digital space, building a huge following on TikTok where he shares everything from motivational speeches to hilarious moments from his personal life. With 34.7 million followers and a $450 million net worth, Hart continues to make money through his stand-up comedy, acting gigs, and his production company, HartBeat Productions. His TikTok account is also a marketing vehicle for his various business ventures, including his mobile app and fitness initiatives.
6. Will Smith
Net Worth: $350 million
Followers: 74 million
TikTok Handle: @willsmith
A seasoned veteran of the entertainment industry, Will Smith’s TikTok account reflects his multi-faceted career. With 74 million followers and a $350 million net worth, Smith’s social media is a blend of motivational content, life lessons, behind-the-scenes glimpses of his acting career, and personal insights. While he rose to fame as an actor, his venture into social media has been a huge success. Like many of his fellow TikTok stars, Smith monetises his presence through brand deals and sponsored content, in addition to his film and television projects.
7. Justin Bieber
Net Worth: $300 million
Followers: 27.3 million
TikTok Handle: @justinbieber
Pop sensation Justin Bieber may have found fame through music, but his social media presence now helps to further boost his wealth. With 27.3 million followers and a $300 million net worth, Bieber continues to maintain a substantial online presence. On TikTok, he shares snippets from his music career, personal moments, and fun collaborations with other celebrities. Bieber’s net worth continues to grow thanks to his consistent music releases, streaming revenue, merchandise sales, and social media partnerships.
Related: Could Tik Tok be banned in the US?
Related: Who’s Bidding on TikTok? MrBeast, Billionaires, and a $1 Trillion Showdown
8. Shakira
Net Worth: $300 million
Followers: 58.3 million
TikTok Handle: @shakira
International music icon Shakira is another major TikTok influencer, amassing 58.3 million followers and a $300 million net worth. Known for her unique voice, dance moves, and belly dancing, Shakira has made a significant impact on TikTok with her viral performances and music promotions. She continues to generate wealth from her successful music career, brand endorsements, and concert tours.
How TikTok Creators Make Money
TikTok compensates creators through its Creator Fund, offering between $0.02 to $0.04 per 1,000 views. However, for top-tier creators, TikTok earnings are just one aspect of their revenue. These creators often monetise their accounts through:
- Brand partnerships and sponsored content
- Merchandise sales
- Exclusive community subscriptions
- Influencer marketing and ad deals
- Digital products and paid collaborations
By combining these diverse income streams with their social media fame, TikTok’s highest earners have created sustainable businesses that allow them to rake in millions each year.
Conclusion
TikTok has undeniably transformed the digital landscape, providing creators with unprecedented financial opportunities. From MrBeast’s philanthropic ventures to Kylie Jenner’s beauty empire, these top earners show how social media can be leveraged to build wealth and influence. However, a potential TikTok ban could have severe consequences for those who rely on the platform as their primary income source. With millions of creators making a living through brand partnerships, content creation, and merchandise sales, any disruption to TikTok’s operations would significantly impact these individuals' livelihoods. As the platform continues to evolve, it remains a critical tool for success in the digital age.
