If there’s one artist who knows what it’s like to experience success in both the music and entertainment industries, it’s none other than Anderson. Paak. With a thriving career as a solo artist and as half of the award-winning Silk Sonic duo with Bruno Mars, .Paak knows a thing or two about hustling with heart. In 2022, .Paak and Mars won four Grammy Awards for their song Leave The Door Open, including Song of the Year and Best R&B Performance. Aside from releasing music, .Paak also directed his first feature film, K-Pops!, in 2024, highlighting his versatility as an artist and creative.
.Paak has cemented his presence and legacy among the industry's biggest names. In November last year, .Paak attended Leonardo DiCaprio’s birthday party in Hollywood Hills, joining fellow A-listers Dr. Dre, Katy Perry, and Paris Hilton. Last year, the singer also inked a deal with designer eyewear brand Ray-Ban, highlighting his influence beyond the stage. Here’s a look at .Paak’s Ray-Ban deal, music career, and net worth:
Brand deals
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Credit: Ray-Ban Meta on Instagram
In October last year, .Paak joined fellow musicians Tinashe and James Blake in a Ray-Ban commercial that focused on the AI-powered features of the eyewear brand’s smart glasses. The brand deal included a series of social media content that highlighted how the musicians can leverage the smart glasses’ features, including .Paak asking the specs’ virtual assistant, Meta AI, to remind him about his guest list for an upcoming party. The campaign highlighted how the Ray-Ban Meta smart glasses can provide practical solutions to everyday problems, including answering questions and responding to prompts. The smart glasses also offer hands-free capabilities like playing music and taking photos through a voice command.
In 2022, .Paak also collaborated with shoe and apparel brand Vans to release the Vanderson Collection, inspired by the singer’s heritage and community. The singer was named the brand’s first global music ambassador in 2020. With massive collaborations with international brands, .Paak’s influence and star power are undeniable.
Thriving music career
Credit: Olympics on YouTube
.Paak is known for blending together genres like classic R&B, funk, and modern hip-hop. Aside from his brand deals, .Paak’s recent music career highlights are a testament to the eight-time Grammy Award-winning artist’s rising star. In July last year, .Paak teamed up with fellow artists Gwen Stefani and Ryan Tedder, the International Olympics Committee, and the Coca-Cola Company to release Hello World, a song that celebrates the Paris Olympics and all the athletes who participated in the event. In early 2024, .Paak also reunited with Knxwledge to release their second album, NxWorries, eight years after they debuted the acclaimed Yes Lawd! album.
When it comes to releasing a second Silk Sonic album with Mars, .Paak said, “Silk Sonic always has a place to put out more music,” hinting at the possibility of new music. After receiving four Grammy nominations and winning all of them in 2022, .Paak is certainly not closing his doors on another possible collaboration with Mars. “So, we’ll just see. Time will tell, ” added .Paak during a Variety interview.
Net worth
With .Paak’s numerous brand deals and a stellar career in the music industry, it’s no surprise that his net worth stands at $6 million in 2024, according to Fresherlive. Behind the numbers, it was .Paak’s innovation, versatility, and creativity that solidified his status as one of the most prominent performers in contemporary music. Aside from being successful in the entertainment industry, .Paak is also a restaurateur, having ownership stakes in several Californian restaurants such as Andy’s, Casita, and Olivia Restaurant. All these achievements have cemented his status as one of the hardest-working entertainers in the industry.
There’s no denying Anderson .Paak’s star power. With a high net worth, huge brand collaborations, and a thriving music career, the R&B singer has shown that he’s got what it takes to be one of the most prominent artists of the modern era.
