Beyoncé’s Business Empire: A Look at Her Ventures and Success
Beyoncé is not only a global music icon but also a savvy businesswoman with multiple successful ventures spanning fashion, entertainment, and wellness. Her entrepreneurial efforts, combined with her music career, have cemented her status as one of the wealthiest and most influential women in the entertainment industry.
Business Ventures - Parkwood Entertainment, Ivy Park, Cécred,
Company turnover - $114.5 million
Age - 48
Height - 1.68m
Spouse - Jay-Z
Net Worth - $800 million
What Businesses Does Beyoncé Own?
Parkwood Entertainment
Beyoncé founded Parkwood Entertainment in 2010, a full-service management and entertainment company that handles her creative projects, including music, tours, and films. The company has also produced critically acclaimed projects such as the visual album Lemonade and the Netflix special Homecoming. The Parkwood Entertainment annual revenue was $10.6 million in 2025.
Ivy Park
Launched in 2016, Ivy Park is Beyoncé’s activewear brand initially created in partnership with Topshop. In 2020, she relaunched the brand under a new collaboration with Adidas, blending street style with athletic fashion. Ivy Park’s collections frequently sell out within hours of release. In 2021, Ivy Park generated approximately $93 million in revenue, which declined to $40 million in 2022. In 2023, Beyoncé and Adidas ended their partnership.
Haircare Line
In 2023, Beyoncé teased the launch of her own haircare line inspired by her personal experiences and hair journey. Fans eagerly anticipate this venture, which is set to disrupt the beauty industry.
Where Does Beyoncé Make Most of Her Money?
While Beyoncé’s businesses contribute significantly to her wealth, the majority of her income comes from music, touring, and endorsements:
- Music and Tours: Her Renaissance World Tour and Formation World Tour have generated hundreds of millions in revenue.
- Streaming & Licensing: Beyoncé earns substantial royalties from streaming platforms and music licensing deals.
- Film Projects: Starring in and producing major projects like The Lion King: The Gift has added to her earnings.
Related: Beyoncé’s Secret Fitness & Diet Hacks: How She Stays Flawless
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What Brands Does Beyoncé Sponsor?
Beyoncé has lent her star power to a range of high-profile brands:
- Pepsi: One of her most famous endorsement deals was with Pepsi, reportedly worth $50 million.
- L'Oréal: Beyoncé has been a long-time ambassador for the beauty brand.
- Tiffany & Co.: In 2021, she became the face of the jewellery brand alongside Jay-Z, featuring in the "About Love" campaign.
- Adidas: Her partnership through Ivy Park marked one of the most successful brand collaborations in fashion.
- H&M: Beyoncé collaborated with H&M for a summer fashion campaign in 2013.
Beyoncé’s Investments and Philanthropy
Beyoncé has made smart investments, including stakes in tech companies and wellness brands. Her philanthropic efforts through the BeyGOOD Foundation have also supported education, housing, and disaster relief efforts worldwide.
As Beyoncé continues to expand her business portfolio, her influence transcends music, making her a cultural and business powerhouse. Fans and industry experts alike are eager to see what ventures Queen Bey will conquer next.
