Kylie Jenner: From Lip Kits to Billion-Dollar Empire

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Posted: February 17, 2025
CEO Today
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Kylie Jenner: A Business Mogul's Journey

  • Age: 27 (born August 10, 1997)
  • Height: 5 feet 6 inches (170 cm)
  • Businesses: Kylie Cosmetics, Kylie Skin, Kendall + Kylie, various brand endorsements
  • Net Worth: Estimated at $750 million as of 2025
  • Currently Dating: Timothée Chalamet

Related:  The Romance in the Spotlight in 2025: Timothee Chalamet and Kylie Jenner

Kylie Cosmetics

Launched in 2015, Kylie Cosmetics gained immediate attention with its "Kylie Lip Kits," which sold out rapidly. The brand expanded its product range over the years. In 2023, the online store, kyliecosmetics.com, reported e-commerce net sales of $30.6 million.

However, this marked a decline from previous years, indicating a shift in consumer purchasing behavior. Despite this, Kylie Cosmetics remains a significant player in the beauty industry, continually adapting to market trends and consumer preferences.

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Kylie Skin

Introduced in 2019, Kylie Skin focuses on cruelty-free, vegan skincare products. The brand offers a range of items, including cleansers, moisturizers, and serums. As of 2023, Kylie Skin has garnered a substantial following, with 5.8 million Instagram followers.

This strong online presence reflects the brand's popularity and influence in the skincare market.

Related: Kylie Jenner's Net Worth in 2025: A $700 Million Empire

Kendall + Kylie

In collaboration with her sister Kendall, Kylie co-founded the fashion brand Kendall + Kylie in 2012. The brand offers trendy clothing, footwear, and accessories that mirror the sisters' personal styles. While specific revenue figures for Kendall + Kylie are not publicly disclosed, the brand has maintained a steady presence in the fashion industry, appealing to a broad audience through various retail partnerships and online platforms.

Brand Endorsements and Media Ventures

Beyond her own brands, Kylie Jenner has engaged in numerous brand endorsements and collaborations, leveraging her substantial social media influence. Her participation in the reality TV series "Keeping Up with the Kardashians" and its subsequent spin-offs has significantly bolstered her public profile, providing a platform to promote her business ventures and connect with a global audience.

Kylie Jenner's entrepreneurial journey exemplifies her ability to capitalize on her personal brand, adapt to market dynamics, and maintain relevance in the ever-evolving beauty and fashion industries.

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