Who Is Sponsoring the Super Bowl and How to Watch It from Anywhere
The Super Bowl is the ultimate sporting event of the year, but it's not just about the game—it's about the show, the sponsors, and how you can tune in from wherever you are! So, who’s behind the iconic halftime show and how can you watch all the action from the comfort of your home? We've got all the details for you!
Who’s Sponsoring the Super Bowl Halftime Show?
Apple Music has taken the reins as the official sponsor of the Super Bowl halftime show, starting in 2023. If you tuned in for Rihanna’s stunning performance last year, you saw the magic Apple Music brought to the stage. After Pepsi stepped down after a decade-long partnership, Apple Music has been all about transforming the halftime show into a must-watch musical spectacle. It’s the perfect pairing, especially with hip-hop legend Kendrick Lamar headlining this year’s halftime show!
Why Apple Music?
Well, it’s no surprise Apple Music is the sponsor of choice. The streaming giant, with its expansive library of music, is known for curating incredible live performances and exclusive content, making it a natural fit for such a high-profile event. Plus, they’re all about championing the musical artists of the moment, and who better to bring to centre stage than Kendrick Lamar, a 22-time Grammy winner, and the one and only SZA!
Related: Who’s Performing at the 2025 Super Bowl Halftime Show?
How to Watch the Super Bowl from Anywhere
If you’re dying to catch the game, the halftime show, and all the incredible ads that come with it, there are a few ways you can watch, whether you're in the UK, the US, or anywhere else in the world.
In the UK:
For our friends across the pond, you can catch the Super Bowl on ITV1—with coverage starting at 10:45 PM. Or, if you’re more of a sports enthusiast, head to Sky Sports, where coverage kicks off at 2 PM. Whether you want to get in early for the build-up or just pop in for the main event, you’ve got your options!
In the US:
For viewers in the US, Fox is your go-to channel, and if you don’t have cable, don’t worry—Tubi, Fox’s free streaming service, will be showing the game as well. Simply create an account, and you'll get access to the game, pre- and post-game coverage, and the same commercials as the cable TV folks. No excuses to miss out on the action!
In Canada:
Our neighbours to the north aren’t left out of the fun. The game will be broadcast on CTV, and streaming is available through their CTV GO app, so you can catch the action no matter where you are.
In Australia:
Aussies can enjoy the Super Bowl through Kayo Sports or Foxtel. These services will have coverage of the game, the famous commercials, and, of course, the halftime performance, so you’ll feel just like you’re at the stadium!
In Latin America:
In Latin American countries, you can catch all the Super Bowl action through ESPN or Fox Sports, with coverage in Spanish or Portuguese depending on the region.
Related: Why Don’t Super Bowl Halftime Performers Get Paid?
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Stream the Game with Tubi!
If you’re looking for a completely free option, Tubi is the way to go. This free streaming service from Fox has made the Super Bowl more accessible to everyone, no matter where you are. You just need to sign up, and you’re good to go!
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Don’t Miss Out on All the Fun!
No matter where you’re watching from, there’s no excuse to miss the Super Bowl 2025! Whether you’re tuning in for the game, the unforgettable halftime show, or just to see the hilarious commercials, the Super Bowl has something for everyone. Grab your snacks, find your perfect spot, and enjoy the show!
