From Acting to Entrepreneurship: How Jada Built Her Fortune
Jada Pinkett Smith’s career began with acting roles in the early 90s, but her wealth now extends far beyond the silver screen. Over the years, she has leveraged her fame and business acumen to establish herself as a powerhouse entrepreneur.
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Age: 53 (Born September 18, 1971)
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Height: 5 ft (1.52 m)
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Business Ventures:
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Red Table Talk (Facebook Watch Series, now exploring new platforms)
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Westbrook Inc. (Co-founded with Will Smith)
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Hey Humans (Sustainable Personal Care Brand)
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100% Woman Productions (Film & TV Production Company)
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Net Worth: Estimated at $60 million
Red Table Talk: A Game-Changer in Digital Media
Jada launched Red Table Talk on Facebook Watch in 2018 alongside her daughter Willow Smith and her mother Adrienne Banfield-Norris. The show tackled taboo topics, mental health, family issues, and even personal revelations about her marriage to Will Smith.
Success and Impact
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Red Table Talk gained a cult following, attracting millions of viewers per episode.
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The show earned a Daytime Emmy Award nomination and was widely praised for its raw, unfiltered discussions.
2023: Cancellation of Red Table Talk
Despite its success, Red Table Talk was canceled in 2023 after Facebook Watch shifted its content strategy. The decision shocked fans and left Jada without her flagship digital platform. However, industry insiders suggested that Jada was already exploring streaming partnerships and other digital platforms to bring the talk show back.
Westbrook Inc.: A Family-Owned Media Empire
Jada and Will Smith co-founded Westbrook Inc. in 2019, a multimedia production company focused on developing content across film, TV, and digital platforms. Westbrook produced hits like King Richard and Bel-Air while expanding into scripted and unscripted content.
Related: Will Smith and Jada Pinkett Smith: From Hollywood Romance to Divorce Drama
Related: Will Smith: Diversifying Beyond the Silver Screen
Hey Humans: Disrupting the Personal Care Market
In 2021, Jada launched Hey Humans, an eco-friendly, sustainable personal care brand. The company focuses on offering biodegradable and gender-neutral products, including body washes, lotions, and deodorants.
Market Impact
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Hey Humans gained traction by appealing to environmentally conscious consumers.
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By 2025, the brand was generating over $20 million in annual revenue.
100% Woman Productions: Championing Female Voices
Jada’s production company, 100% Woman Productions, focuses on telling stories that center around women, marginalized communities, and underrepresented voices. The company has produced documentaries and scripted content that amplify diverse perspectives.
Investments and Endorsements
Jada has also built her wealth through:
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Real Estate Investments: Multiple high-end properties in Los Angeles and Baltimore.
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Brand Partnerships: Collaborations with fashion and beauty brands.
Where Jada Stands Now: A Financial Powerhouse
Despite the challenges of public scrutiny and her Red Table Talk setback, Jada Pinkett Smith remains a force to be reckoned with in Hollywood and beyond. Her business empire continues to grow, proving that her financial acumen is just as sharp as her on-screen talents.
Building a Legacy Beyond Hollywood
Jada Pinkett Smith has redefined what it means to be a multi-faceted entrepreneur. From digital media success to sustainable personal care, she continues to prove that her influence extends far beyond the entertainment industry.
