Jaden Smith: The Entrepreneur Behind JUST Water and More

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Published March 28, 2025 4:07 AM PDT

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Jaden Smith: The Entrepreneur Behind JUST Water and More

Jaden Smith: A Young Entrepreneur Making Waves

Jaden Smith, the son of Hollywood superstars Will and Jada Pinkett Smith, is not just a talented actor and musician—he’s also carving out a name for himself as a savvy entrepreneur. At just 15 years old, Jaden co-founded the sustainable water brand JUST Water, which has become one of his most prominent business ventures. But how exactly is Jaden making his money and what’s his business empire like?

Co-Founding JUST Water: A Passion for Sustainability

Jaden’s entrepreneurial journey started when he was only 15. Together with his business partner and family friend, Raymond Meier, Jaden co-founded JUST Water in 2015. The company was born out of Jaden’s concern about the environmental impact of bottled water, particularly plastic waste. The idea behind JUST Water is simple: provide a more eco-friendly alternative to the traditional bottled water market by using sustainable materials like paper-based bottles instead of plastic.

Related: Will Smith: Diversifying Beyond the Silver Screen

Related: Willow Smith: From Child Star to Business Mogul – How She Makes Money

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JUST Water’s Growth and Business Impact

Since its founding, JUST Water has grown into a recognized brand in the sustainable business space, attracting a dedicated following of environmentally conscious consumers. In 2021, the company expanded its efforts and began focusing on mineral-enhanced water sourced from renewable resources. The company has successfully partnered with various organizations and stores, including major retailers like Whole Foods and CVS. Though exact turnover figures remain somewhat private, industry experts suggest the company has pulled in several million dollars annually, establishing itself as a competitive player in the eco-friendly market.

Other Money-Making Ventures

In addition to his success with JUST Water, Jaden Smith has his hands in several other business ventures. His interests in fashion, music, and acting have led him to launch his own brand, MSFTSrep, a streetwear label known for its bold designs and unique style. He has also earned money through his acting career, starring in films such as The Pursuit of Happyness and The Karate Kid, alongside music royalties from his albums and singles.

Related: From Acting to Entrepreneurship: How Jada Built Her Fortune

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Jaden’s Influence and Future

Jaden has become known not only for his entrepreneurial spirit but for his social consciousness as well. Whether it’s through his environmental activism or efforts to inspire younger generations to be more conscious about sustainability, Jaden is positioning himself as more than just a celebrity. He’s building a legacy as a young leader in eco-business who understands the importance of making a positive impact on the world.

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    By CEO TodayMarch 28, 2025

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