Millie Bobby Brown’s Beauty Empire: The Rise of Florence by Mills
Millie Bobby Brown became a household name as Eleven in Stranger Things, but she didn’t stop at acting. At just 15 years old, she took the beauty industry by storm with the launch of Florence by Mills, a clean and cruelty-free beauty brand aimed at Gen Z. Since its debut in 2019, the brand has expanded beyond skincare and makeup to include fragrance, fashion, and even coffee, proving that Brown is more than just an actress—she’s a full-fledged entrepreneur.
- Full Name: Millie Bobby Brown
- Age: 20 (as of 2024)
- Business: Florence by Mills Coffee, Florence by Mills Fashion, Florence by Mills (Beauty & Skincare Brand)
- Height: 5'4" (163 cm)
- Net Worth: Estimated $14–$20 million (as of 2024)
- Spouse: Jake Bongiovi (Son of Jon Bon Jovi)
- Occupation: Actress, Entrepreneur, Producer
- Breakout Role: Eleven in Stranger Things (2016–present)
The Birth of Florence by Mills
On August 25, 2019, Millie Bobby Brown introduced Florence by Mills to the world. Named after her great-grandmother, Florence, and her own nickname, Mills, the brand was built on the foundation of self-expression, clean beauty, and ethical skincare. Brown, who grew up in the entertainment industry wearing heavy makeup, wanted to create products that would allow young people to embrace their natural beauty while prioritizing skin health.
Partnering with beauty brand incubator Beach House Group, Brown positioned Florence by Mills as a youthful, fun, and ethical beauty brand that would stand out in the crowded cosmetics industry. The brand launched with a collection of skincare and makeup products, including the "Zero Chill Face Mist" and "Like a Light Skin Tint," which quickly gained popularity among teenagers and young adults.
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A Clean Beauty Revolution for Gen Z
One of Florence by Mills’ biggest selling points is its commitment to clean beauty. Unlike many mainstream brands, Brown’s company avoids harsh chemicals, parabens, sulfates, and synthetic fragrances. The products are also vegan and cruelty-free, making them an attractive option for Gen Z consumers who prioritize sustainability and ethical production.
“I wanted to create something that was good for you and fun to use,” Brown shared in an interview. “There wasn’t a brand out there that really spoke to my generation.”
This mission resonated with young beauty enthusiasts, and the brand quickly expanded its reach, becoming available at major retailers like Ulta Beauty, Boots, and Target.
Brown’s Takeover: Owning Her Brand
In late 2020, Millie Bobby Brown and her family acquired a majority stake in Florence Beauty, LLC, the parent company of Florence by Mills. This move gave Brown greater control over the brand’s future, allowing her to steer its expansion into new categories and solidify her role as a serious businesswoman.
Unlike many celebrity brands that rely solely on licensing deals, Brown’s decision to take ownership demonstrated her long-term vision and commitment to Florence by Mills.
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Expanding the Brand: Fashion, Fragrance & More
What started as a skincare and makeup brand quickly grew into a multi-faceted lifestyle empire.
Florence by Mills Fragrance
In August 2023, Brown launched Florence by Mills' first fragrance, "Wildly Me", in partnership with Swiss perfume manufacturer Givaudan. The scent was inspired by her own personality—playful, confident, and adventurous. The fragrance was well received and marked Brown’s successful entry into the competitive perfume market.
Florence by Mills Coffee
Taking her entrepreneurial ambitions even further, Brown expanded beyond beauty with Florence by Mills Coffee, launched in May 2023. The brand offers signature coffee blends, cold brews, and coffee syrups, all made with sustainability in mind. The coffee products are Rainforest Alliance certified and packaged in recyclable materials, aligning with Brown’s commitment to ethical business practices.
With this move, Brown has positioned herself as a young mogul with diverse business interests, proving that her talents go far beyond the screen.
How Much Is Florence by Mills Worth?
While specific financial figures for Florence by Mills haven’t been publicly disclosed, the brand’s widespread availability and continuous expansion indicate a thriving business. Industry estimates suggest that Florence by Mills generates millions in annual revenue, and its growing product lineup hints at long-term success.
Brown’s ability to blend personal passion with business acumen has made Florence by Mills a standout brand in the beauty industry.
What’s Next for Millie Bobby Brown?
With Florence by Mills continuing to grow, Brown shows no signs of slowing down. She has already hinted at expanding her fashion line, developing new beauty innovations, and potentially launching more lifestyle products.
Her journey from child star to business mogul is just beginning, and if her past success is any indication, she’s set to dominate the entrepreneurial world just as much as she has in Hollywood.
