Inside the World of Danielle Frankel: Bridal's Coolest Designer
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Full Name: Danielle Frankel Hirsch
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Age: 36 (born in 1989)
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Business: Founder and designer of Danielle Frankel Studio (bridal fashion)
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Founded: 2017
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Headquarters: New York City, USA
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Net Worth: Not publicly disclosed
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Spouse: Married to Josh Hirsch
Who is Danielle Frankel?
Danielle Frankel Hirsch is a visionary American bridal designer who has reshaped the modern wedding dress landscape. Known for her refined, elegant, and non-traditional bridal designs, Frankel’s work blends fashion-forward silhouettes with timeless craftsmanship. Based in New York City, she founded her namesake label Danielle Frankel in 2017, quickly gaining a loyal following among modern brides and celebrities alike.
Before launching her own brand, Frankel cut her teeth at legendary fashion houses Marchesa and Vera Wang, where she developed a deep understanding of bridal aesthetics and design intricacies.
How Did She Start Her Business?
Frankel officially debuted her brand in 2017 with a small but stunning bridal collection that immediately caught the eye of editors and stylists. The label emerged from a desire to give brides something different—pieces that felt more like fashion and less like costume. Her approach: architectural lines, unconventional fabrics, and tailored silhouettes.
After launching Danielle Frankel Studio with made-to-order gowns from her NYC atelier, she expanded into ready-to-wear bridal collections sold at boutiques and luxury retailers like Moda Operandi, Bergdorf Goodman, and Net-a-Porter.
In April 2025, she took a major step by opening a 4,000-square-foot flagship boutique on Melrose Place in Los Angeles. Designed in collaboration with interior decorator Augusta Hoffman, the space offers an elevated, serene experience to brides wanting something personal and luxurious.
Alexander Cooper wearing Danielle Frankel on her wedding day
How Much Do Danielle Frankel Dresses Cost?
Danielle Frankel’s designs fall firmly in the luxury category, with prices typically ranging from:
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$3,490 to $15,000 USD for gowns
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Custom pieces and intricate couture-level looks can go higher depending on detailing and fabric
Her pieces are often selected by brides seeking something avant-garde yet elegant—like Zoë Kravitz, who wore a Danielle Frankel dress to her wedding rehearsal dinner.
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Julia Garner in a Danielle Frankel wedding gown
What is Her Net Worth?
While Danielle Frankel Hirsch’s exact net worth isn’t publicly known, her brand has become one of the most prestigious bridal labels in the U.S., with a clientele that includes celebrities, fashion editors, and luxury brides worldwide.
Given the high price point of her gowns, the rapid retail expansion, and frequent features in top publications like Vogue, The Cut, and Harper’s Bazaar, her business is clearly booming—and it’s safe to estimate that her brand valuation is in the multi-million-dollar range.
A Danielle Frankel Wedding Gown
Why Is She So Popular?
Frankel’s rise to bridal stardom stems from her bold but wearable approach to wedding fashion. Her designs are known for:
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Non-traditional bridal elements (like suiting, corsetry, and sculptural draping)
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Luxurious textiles (silks, crepes, lace overlays)
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A fashion-forward feel that appeals to modern, minimalist brides
Her work resonates with women looking to break away from cookie-cutter wedding gowns without sacrificing elegance or quality.
Conclusion
In a fashion world often dominated by legacy houses and longstanding names, Danielle Frankel Hirsch has carved a space that’s entirely her own. As a woman in the industry, she’s not only broken through the noise — she’s redefined what modern bridalwear looks like. Dressing everyone from Zoë Kravitz to Naomi Biden for some of the most iconic weddings of our time, Frankel’s designs speak to a new generation of women who want elegance with edge, tradition with personality. Her rise is a testament to vision, grit, and the power of redefining femininity on your own terms.
