Written by Dan Agbo
A seasoned accounting expert with 10+ years of international experience, Karyna Moroz explains how on-demand financial leadership helps growing businesses gain clarity, control, and confidence
If you’re the CEO of a growing business, chances are your financial operations have outgrown your time and attention. But here’s the catch: hiring a full-time Chief Financial Officer may not be the smartest move yet.
According to a March 2025 report from The CFO Alliance, 34% of mid-market CFOs in the U.S. are considering leaving their roles due to rising expectations and burnout. At the same time, interim and fractional CFO hires have grown by more than 100% in the last year. More and more companies are realizing they don’t need a full-time financial executive—they just need strategic expertise at the right moments.
That’s where professionals like Karyna Moroz, a Tampa-based financial strategist and founder of Tax Advice & Accounting LLC, come in. With over a decade of financial leadership experience across Europe—including Norway, Sweden, Denmark, Lithuania, and Ukraine —and recent consulting work in the U.S., Karyna has helped companies navigate financial transitions, international compliance, and strategic planning—without the overhead of a full-time hire.
So what exactly is a fractional CFO, and why are they becoming the go-to solution for CEOs navigating growth?
A fractional CFO is a senior financial expert who works with your company on a part-time or project basis. They help you with everything a traditional CFO would: building budgets, managing risk, forecasting cash flow, and preparing for annual financial reports, working with auditors —but without the full-time price tag. Compared to a full-time CFO, a fractional CFO also offers broader experience from working across industries, and can deal with both urgent financial support and hands-on help with day-to-day management.
Why CEOs Choose Them During Growth
“Most CEOs bring a fractional CFO in when they’re scaling or stuck,” she says. “They need someone who can spot patterns, fix gaps, and build a new financial system that grows with them or adapt the old one with new goals.”
Karyna knows the model works because she’s made it work for others. Through her consulting work for Infium UAB in Europe, she’s helped logistics firms and tech companies restructure their finances, forecast accurately, and do accounting based on International Financial Reporting Standards (IFRS), which is an integral part of financial discipline and, as a consequence, business reputation—all without becoming a permanent fixture on the payroll.
One of her most compelling cases involved Enuda AB — Europe’s leading ignition-only integrator of universal industrial platforms such as SCADA, MES, and IIoT. In its first accounting year, the company faced challenges with non-standardized financial documentation and misclassified periodization of income and expenses. This was particularly striking because the company had been created with 100% funding from its founders and did not depend on external investors. In theory, such a setup should simplify financial management—there are fewer stakeholders to report to, no investor audits, and greater flexibility in financial structuring. Yet, the absence of external oversight can also lead to a lack of discipline in financial reporting, especially in early-stage firms focused on product and market development. Without formal systems in place, the company’s internal reports painted a distorted picture of its current financial position, making it difficult for leadership to make informed decisions or pursue growth confidently.
“At our first meeting,” Karyna recalls, “we uncovered issues with revenue and expense periodization that were distorting the financial picture. Reports weren’t aligned with operational realities, and short-term planning was based on misleading data.”
As a fractional CFO, she introduced a structured financial planning framework by cleaning up general ledger entries, reconciling bank statements, and implementing clear rules for periodizing income and expenses. Thanks to her experience across both tech and logistics sectors in multiple European countries, Karyna was able to bring proven practices and adapt them effectively to Enuda’s unique structure. More specifically, she aligned internal reporting with key IFRS principles such as accrual accounting and revenue recognition. This was especially important for a company aiming to build credibility in international markets. Karyna also developed detailed cash flow forecasts and audit-ready financial statements. In collaboration with the CEO, she created half-year, one-year, and three-year financial strategies based on budgeting tools and scenario planning—laying the foundation for expansion and increasing the company’s financial readiness for future investors or partners.
“The biggest win was seeing how the CEO started making decisions with real confidence,” says Karyna. “Once we cleaned up the data and built a simple system, everything else—planning, growth, even strategic focus—became easier.”
Within nine months, the company expanded from several large clients to more than 10 diverse ones. The tailored financial system reduced risk, improved cash independence, and enabled the creation of emergency reserves—a capability not all large companies possess.
While many CEOs assume a fractional CFO is only brought in to solve one urgent issue, in practice, they often deliver ongoing value across strategic planning, compliance, and financial forecasting.
When Do You Need a Fractional CFO?
Another example of Karyna’s impact comes from her ongoing work with VL CARGO EXPRESS LLC, a fast-growing logistics company based in Florida. Like many fast-moving logistics firms, the company faced challenges with tracking daily transactions, reconciling cash flow across multiple channels, and maintaining consistent documentation—issues common in businesses with fluctuating fuel costs, diverse vendor networks, and irregular payment cycles. These gaps in financial oversight often led to delays in reporting, missed tax deadlines, and difficulties with budget planning.
As an independent contractor, Karyna quickly implemented timely bank reconciliations, standardized journal entries, and introduced a monthly close routine. She also took over the preparation of profit and loss statements, balance sheets, and cash flow analysis—ensuring compliance with U.S. tax law and giving leadership reliable insights. Because she came in from the outside, Karyna could look at the company with fresh eyes—unaffected by habits or internal politics—and bring in clear, internationally recognized financial systems.
“For many smaller companies, just having clean, timely data makes a huge difference,” she says. “It’s about building order and saving time, so owners can actually focus on running the business.”
So, how is your company at the point where this kind of support is not just helpful but necessary?
Here are signs your business may benefit:
- You’re growing quickly but lack internal controls or useful financial reports
- You’re planning to raise funding or expand internationally
- Your team is focused on bookkeeping, not strategic planning
- You need budgeting, forecasting, or scenario modeling but don’t know where to start
“The biggest mistake CEOs make,” Karyna explains, “is waiting too long. By the time the red flags show up in revenue or investor feedback, they’ve already lost momentum. A fractional CFO helps you stay ahead of that curve.”
While full-time CFOs offer continuity, fractional CFOs provide flexibility. In today’s fast-moving environment, agility often beats hierarchy.
That’s why Karyna founded Tax Advice & Accounting LLC: to give growing businesses access to high-level financial expertise on demand. Her hands-on approach and international perspective help businesses gain clarity, stay compliant, and make confident decisions.
"Being a fractional CFO is like being an ER doctor for businesses," she explains. "You stabilize the situation, implement systems, and leave them stronger."
Hiring a full-time CFO might feel like a milestone, but agility matters more than titles in today's economy. Fractional financial leadership is no longer just a stopgap; it’s a scalable, sustainable solution that gives you access to world-class expertise—only when you need it.
