Katy Perry's Business Empire: Pop Star to Powerhouse Entrepreneur
Katy Perry may be known for her chart-topping hits and dazzling stage presence, but behind the glitter and glam is a sharp business mind. From launching her own fashion line to investing in cutting-edge tech and wellness brands, Perry has quietly built a diverse business empire. As the pop star continues to evolve, her ventures prove she’s not just a hitmaker in music she’s becoming a force in the world of entrepreneurship.
Katy Perry Collections: Fashion Meets Function
In 2017, Katy Perry launched her own footwear line, Katy Perry Collections, reflecting her vibrant and eclectic style. After regaining full ownership in 2022, she revitalized the brand with new collections that emphasize comfort and bold designs.
De Soi: A Sophisticated Sip
Co-founded by Perry, De Soi offers non-alcoholic apéritifs infused with adaptogens, catering to the wellness-conscious consumer seeking a refined drinking experience.
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Unsub Records: Championing New Talent
Perry established Unsub Records in 2014 (originally Metamorphosis Music) to support emerging artists. The label, under Capitol Music Group, has signed talents like Ferras and Michael J. Woodard, reflecting Perry's commitment to nurturing new voices in the music industry.
Strategic Investments: Tech and Beyond
Beyond her ventures, Perry has made strategic investments in various sectors:
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Audius: A decentralized music streaming platform, attracting artists seeking more control over their content.
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Theta Labs: A blockchain-based video delivery network, where Perry launched NFTs and acquired a stake, aligning with the growing digital asset trend.
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Litmus Music: In a notable move, Perry sold her music catalog to Litmus Music for a reported $225 million, marking one of the largest deals of its kind.
Conclusion
Katy Perry's ventures showcase her evolution from pop sensation to savvy entrepreneur. By diversifying her portfolio across fashion, wellness, and technology, she exemplifies how artists can successfully expand their brand beyond the entertainment industry.
