Lady Gaga’s Business Ventures: From Pop Star to Business Mogul

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Posted: February 5, 2025

Courtney Evans

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Lady Gaga’s Business Ventures: From Pop Star to Business Mogul

Lady Gaga, born Stefani Joanne Angelina Germanotta, is much more than a Grammy-winning artist and global pop icon. She’s also a savvy businesswoman with a diverse portfolio of companies and investments. As of 2025, Gaga's estimated net worth is around £320 million, with her business ventures contributing significantly to her fortune. Here's an in-depth look at her entrepreneurial success.

Real Name: Stefani Joanne Angelina Germanotta
Age: 39 (born 28 March 1986)
Height: 5 feet 1 inch (155 cm)
Spouse: Currently engaged to Michael Polansky
Net Worth: £320 million (estimated as of 2025)

What Companies Does Lady Gaga Own?

Haus Labs by Lady Gaga

Launched in 2019, Haus Labs is Lady Gaga’s vegan and cruelty-free beauty brand. Initially available on Amazon, the brand transitioned to Sephora in 2022, reaching a broader audience and seeing a surge in sales. Haus Labs focuses on bold, inclusive cosmetics designed to empower users to express their individuality. Best-selling products include its innovative "Triclone Skin Tech Foundation" and "PhD Hybrid Lip Oils."

Annual Turnover: £50 million (estimated for 2024)
Gaga's Personal Earnings: £15 million annually

Joanne Trattoria

This cosy Italian restaurant in Manhattan is a family affair for Gaga, co-owned with her parents. Named after her late aunt, Joanne Trattoria offers authentic Italian dishes in a warm setting. The restaurant has become a hotspot for fans and food lovers alike.

Annual Revenue: £3 million

Ate My Heart Inc.

Founded in 2011, Ate My Heart Inc. is Gaga's entertainment and creative management company. This entity oversees her merchandise, creative collaborations, and digital media presence, playing a critical role in expanding her brand globally.

Estimated Revenue: £20 million annually

Chromatica Records (New Venture)

In 2024, Gaga launched her own record label, Chromatica Records, named after her hit album Chromatica. The label focuses on nurturing new talent in pop, electronic, and experimental genres. Several up-and-coming artists have already signed with the label, which is gaining traction in the music industry.

Projected Annual Turnover: £10 million by 2026

Born This Way Foundation

Co-founded with her mother in 2012, the Born This Way Foundation focuses on mental health awareness and youth empowerment. While it is a non-profit, the organisation has attracted millions in donations and has launched successful partnerships with major corporations.

How Much Money Does Lady Gaga Make from Her Businesses?

Lady Gaga's business ventures contribute an estimated £40 million annually to her overall income. Here's a breakdown:

Haus Labs by Lady Gaga: £15 million per year
Joanne Trattoria: £500,000 per year
Ate My Heart Inc.: £10 million per year
Chromatica Records: £5 million (projected for 2025)
Merchandise and Endorsements: £10 million per year

What Brands Does Lady Gaga Endorse?

Lady Gaga's star power makes her a highly sought-after brand ambassador. Over the years, she has collaborated with several top brands, including:

Versace: Gaga was the face of their 2024 autumn/winter campaign.
Dom Pérignon: She designed a limited-edition champagne bottle, which sold out globally.
Tiffany & Co.: Gaga has been a prominent ambassador since 2017.
Apple Music: Gaga signed a multi-year deal in 2023 for exclusive content and artist collaborations.

Lady Gaga’s Influence Beyond Music

Gaga’s business ventures are a reflection of her creativity, passion, and dedication to making a positive impact. Whether it’s through her bold beauty brand, her philanthropic foundation, or her growing influence in the music industry, Lady Gaga continues to prove that she’s a force to be reckoned with—not just on stage, but in the boardroom as well.

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