Nicki Minaj Ventures Into the Beauty Industry with Pink Friday Nails
Nicki Minaj, the "Queen of Rap," is proving she's also the queen of reinvention. After dominating the music charts for over a decade, she's now dipping her perfectly manicured nails into the beauty business. But before we delve into her latest entrepreneurial venture, let’s take a quick look at her background.
- Name: Onika Tanya Maraj-Petty
- Business: Pink Friday Nails (Press-On Nails Brand)
- Age: 41 years old (born 8 December 1982)
- Height: 5 feet 2 inches (157 cm)
- Spouse: Kenneth Petty (married in 2019)
- Net Worth: Estimated $150 million
Minaj’s transition from music mogul to beauty boss shows she’s not one to rest on her laurels. With her signature bold style, it’s no surprise her latest venture screams innovation and creativity.
Pink Friday Nails: A Beauty Revolution
Nicki Minaj's foray into the beauty world comes with the launch of Pink Friday Nails, a press-on nail brand in collaboration with her longtime nail technician, Yvett Garcia.
The idea was born after Minaj gave birth in 2020 and realised how time-consuming traditional nail appointments could be. This sparked her desire to create a convenient, chic solution for women who love fabulous nails but don't have hours to spare in a salon.
What’s on Offer?
The brand launches with 40 customisable styles, ranging from sleek minimal coffin shapes to extravagant almond-shaped designs featuring up to 400 gems. Each set claims to last for two weeks and includes clever names inspired by Minaj's iconic lyrics, such as:
- Starship Chromes
- Pardon My French
The designs are also inspired by Minaj's legendary outfits and signature nail looks seen in her photoshoots and music videos.
Quality Meets Affordability
Minaj aims to bridge the gap between affordable but low-quality press-on nails and expensive custom sets sold by social media nail artists. Prices start at £15 and go up to £32 for limited-edition styles.
Available in the UK on pinkfridaynails.com, the brand is already generating a buzz for its stylish and long-lasting designs.
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Celebrity Beauty Brands: A Lucrative Industry
Minaj isn't the first A-lister to cash in on the beauty craze. Stars like Rihanna (Fenty Beauty), Hailey Bieber (Rhode Skin), and Selena Gomez (Rare Beauty) have built successful empires. Gomez’s brand was recently valued at a staggering £1.58 billion ($2 billion).
However, not all ventures strike gold. Ariana Grande’s R.E.M Beauty and Lady Gaga’s Haus Labs have faced challenges in the hyper-competitive market.
Minaj’s bold approach with Pink Friday Nails could be the next big thing, following in the footsteps of her fellow trailblazing stars.
What’s Next for Nicki Minaj?
With a successful music career, motherhood, and now a beauty empire under her belt, Minaj shows no signs of slowing down. Her fans, affectionately known as the Barbz, eagerly await what's next from their queen.
One thing’s for sure: whether she’s dropping chart-topping hits or stunning nail collections, Nicki Minaj continues to set trends and break boundaries.
