12-Year-Old Millionaire Pixie Curtis Makes a Comeback to Business
How Did Pixie Curtis Start Her Business?
Pixie Curtis, the young Australian entrepreneur, first gained fame when she launched Pixie’s Fidgets in May 2021. With the help of her mother, Roxy Jacenko— a well-known PR expert—Pixie’s business quickly took off. The brand, which sold trendy fidget spinners and bows, became an instant success. Within just 48 hours of launch, the products were completely sold out.
Her business savvy, combined with her mother’s marketing expertise, helped Pixie expand her brand, leading to substantial earnings at a very young age.
How Much Money Did Pixie Curtis Make?
At the peak of her business success, Pixie was reportedly making around £110,000 (₹60,44,211) per month, according to Ladbible. This impressive income made her one of the youngest self-made millionaires in the world.
Why Did Pixie Curtis Retire?
Despite her financial success, Pixie decided to take a break in February 2023 to focus on her education. At just 11 years old, she expressed feeling overwhelmed with business commitments. Reports suggested that her mother, Roxy Jacenko, was deeply involved in Pixie’s career and would sometimes get frustrated when Pixie wasn’t interested in creating content after school.
Wanting to enjoy a more normal childhood, Pixie stepped away from the business world, with her mother hinting that she might officially retire at 15.
Related: Leading Women in Business: Top Female CEOs of 2025
Related: Jill Foley’s Contribution to Peloton: Shaping the Brand Alongside Her Husband
What Is Pixie Curtis Doing Now?
In a surprising move, Pixie recently made a comeback, endorsing brand deals and promoting phone accessories on Instagram. Her return to business coincides with her family’s relocation from Sydney, Australia, to Singapore.
Her latest endorsement featured a dual-sided suction phone accessory, which she promoted on social media with the caption, "You can thank me later." Her mother also backed the product, posting about it on her own account.
What Was the Key to Pixie Curtis’ Success?
Several factors contributed to Pixie’s rapid rise to success:
- Strong Marketing Strategy – With her mother’s PR expertise, Pixie’s brand received excellent promotion.
- Trending Products – Selling fidget spinners and bows at the peak of their popularity helped generate massive sales.
- Early Social Media Presence – Pixie built a strong brand identity and engaged audience through Instagram and other platforms.
- Family Support – While the business led to occasional tension, her mother’s guidance played a crucial role in her success.
Conclusion
Pixie Curtis’ journey from a child millionaire to retirement and back into business proves that entrepreneurship has no age limits. Her ability to adapt and re-enter the business world at just 12 years old shows her potential as a future mogul. As she continues to grow, it will be interesting to see what new ventures she explores next.
