Bruno Mars: Expanding His Empire with Rum, Fashion, and Vegas Nightlife
Bruno Mars, the multi-talented singer, songwriter, and performer, isn’t just dominating music charts—he’s building a diverse business empire that stretches into the worlds of rum, high-end fashion, and luxury nightlife. Over the past few years, Mars has successfully launched multiple ventures that reflect his signature flair and larger-than-life persona. From top-shelf spirits to exclusive designer collaborations and a high-profile nightclub, here’s a closer look at the businesses keeping Bruno Mars on top.
SelvaRey Rum: A Taste of Luxury
Bruno Mars co-owns and serves as the creative force behind SelvaRey Rum, a premium rum brand known for its tropical smoothness and elegance. Mars joined the company as a co-owner in 2014, adding his distinctive flair to both the branding and marketing.
- Launch Year: 2014
- Product Line: SelvaRey offers several varieties, including White Rum, Chocolate Rum, Coconut Rum, and the ultra-premium Owner’s Reserve, which sells for $150 a bottle.
- Annual Revenue: While exact figures are not disclosed, industry analysts estimate SelvaRey’s annual revenue exceeds $10 million, thanks to its positioning as a luxury rum brand with a loyal following.
Mars’ influence has propelled SelvaRey to pop-culture prominence, with the rum frequently appearing in music videos, celebrity events, and high-profile parties.
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Lacoste x Ricky Regal: Streetwear with Star Power
In 2021, Bruno Mars debuted Ricky Regal, his fashion alter ego, with a limited-edition collaboration with luxury sportswear brand Lacoste. The collection was a fusion of 70s-inspired leisurewear, vibrant colors, and retro luxury that sold out almost instantly.
- Launch Year: March 2021
- Sales Success: The collection was available in exclusive retailers worldwide and sold out in less than 24 hours, proving that Mars’ eye for fashion resonates just as much as his music.
- Projected Revenue: While Lacoste has not released exact sales figures, the Ricky Regal collection was widely considered a commercial success, with resale prices skyrocketing on platforms like StockX and Grailed.
Mars described Ricky Regal as an extension of his personal style—“a luxurious, laid-back vibe with a nod to old-school cool.” Fans clearly agreed, with the collection becoming a hot commodity among fashion enthusiasts.
The Pinky Ring: Vegas Nightlife Reimagined
In 2024, Bruno Mars ventured into the world of nightlife with The Pinky Ring, a high-end nightclub located inside the iconic Bellagio Hotel & Casino in Las Vegas. The club reflects Mars’ signature retro glam and modern opulence, complete with vintage décor, live performances, and a lively party atmosphere.
- Launch Year: January 2024
- Concept: The Pinky Ring is a fusion of 70s glamour and contemporary Las Vegas energy, offering live DJ sets, top-tier cocktails, and exclusive VIP experiences.
- Revenue Projection: With average bottle service packages running between $5,000 and $15,000, The Pinky Ring is estimated to bring in over $20 million annually, making it one of the hottest nightlife destinations in Las Vegas.
The club quickly attracted A-list celebrities and high-profile guests, cementing its reputation as the go-to spot for luxury nightlife in Sin City.
Are Bruno Mars’ Ventures Successful?
Without question. Bruno Mars has masterfully leveraged his celebrity status and creative vision to build a thriving portfolio of businesses. Each of his ventures—SelvaRey Rum, Ricky Regal, and The Pinky Ring—reflects his unique style and taste, appealing to fans who want a slice of the Bruno Mars lifestyle.
From dominating the music charts to making waves in the business world, Bruno Mars is proving that his Midas touch extends far beyond the stage. As SelvaRey continues to expand globally, Ricky Regal remains a coveted streetwear brand, and The Pinky Ring establishes itself as a Vegas hotspot, Mars is solidifying his status as a true cultural icon.
