Alex Cooper: How the Call Her Daddy Host Built an Empire!

Inside Alex Cooper’s Multi-Million Dollar Success with Call Her Daddy

Alex Cooper, the bold and unfiltered host of the wildly successful Call Her Daddy podcast, has skyrocketed to fame by redefining conversations around relationships, sex, and pop culture. What started as a casual podcast with a friend in 2018 has turned into a multi-million-dollar empire that includes exclusive deals, merchandise, and even live tours. Let’s dive into how Alex Cooper built her brand and how much she’s making today.

The Beginning of Call Her Daddy

Call Her Daddy was born in 2018 when Alex Cooper and her then-co-host Sofia Franklyn created a raunchy, tell-all podcast about relationships, sex, and the chaotic dating world in New York City. The podcast gained immediate traction and was picked up by Barstool Sports, where it exploded in popularity.

After a highly publicized split from Franklyn in 2020, Cooper took over Call Her Daddy as a solo host—and that’s when things really took off.

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Spotify Deal: A Game-Changer for Cooper

In 2021, Alex Cooper made headlines when she inked an exclusive deal with Spotify worth a staggering $60 million over three years. The agreement made Call Her Daddy one of the highest-paid podcasts on the platform and solidified Cooper’s status as a powerhouse in the podcasting world.

Since moving to Spotify, the show has maintained its top position on podcast charts, with millions of loyal listeners tuning in each week.

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Merchandise and Brand Collaborations

Capitalizing on her massive audience, Cooper launched Call Her Daddy merchandise, which includes everything from hoodies and T-shirts to accessories with iconic catchphrases from the show. The merch line has been incredibly successful, generating millions in revenue from her devoted fanbase, known as the “Daddy Gang.”

Cooper has also secured high-profile brand partnerships with companies like Manscaped, Adam & Eve, and HelloFresh, further increasing her earnings through endorsements and collaborations.

Live Tours and Fan Engagement

In addition to her podcast success, Cooper has taken Call Her Daddy on the road with live shows and tours that sell out across the country. These events allow her to engage with fans in person and give them a behind-the-scenes look at her life, while also driving significant revenue through ticket sales and VIP experiences.

Unwell Network: Expanding Her Media Empire

In 2023, Alex Cooper took her career to the next level by launching the Unwell Network, a media company aimed at amplifying Gen Z voices and creating content that resonates with younger audiences. Through Unwell, Cooper is building a platform that goes beyond podcasting, expanding her influence across different media verticals.

How Much Does Alex Cooper Make?

Between her Spotify deal, merchandise sales, brand endorsements, and live tours, Alex Cooper’s estimated net worth has soared to around $25 million as of 2025. Her podcast continues to generate millions annually, making her one of the highest-paid female podcasters in the world.

What’s Next for Alex Cooper?

With Call Her Daddy maintaining its spot as one of the most popular podcasts globally and the Unwell Network growing rapidly, Alex Cooper’s influence is only set to expand. She’s not just a podcast host—she’s a media mogul in the making.