Uber has finally taken its pick from the vast worldwide selection of candidate CEOs; Expedia CEO Dara Khosrowshahi.
Reports indicate this choice caters for a problem fixing strategy by which Khosrowshahi would implement his large network and dealmaking talents.
Bloomberg says the CEO selection also means a $200 million compensation cost after Khosrowshahi has headed up Expedia for 12 years already. But given that Uber is currently worth over $70 billion and needs a problem-solving leader, that seems like a cost worth paying.
"If Uber needs someone who's strategic, can define true north, and can create a culture of winning, that's what Dara can do in his sleep," says Woody Marshall, a partner at venture capital firm TCV, according to USA Today.
"I've known him my whole life, and what you see is what you get," says Marshall, who says he met Khosrowshahi when they both attended prep school in New York. "Dara is a person of substance who is very steady. Not to mention that he took an also-ran in the industry and turned it into a powerhouse."
Uber currently faces an array of cultural issues globally, and a pending lawsuit with Google over self-driving technology, so hopefully Khosrowshahi can put the firm back on track.
