Author Profile

Jacob Mallinder

Jacob is the Head of Digital Advertising for Lawyer Monthly, Finance Monthly & CEO Today. He has also contributed regularly to all three of our websites as well as co-ordinating guest writers on the websites. Jacob has worked in sales and marketing now for 10 years, and brings all of that experience to his role and to his writing. When he's not working, Jacob reads a lot, listens to far too many podcasts and loves travelling around the world.

Cybersecurity Challenges for Modern Entrepreneurs: What You Need to Know

December 19, 2024
Introduction Running a business in today’s fast-paced digital world is exciting but comes with its share of challenges. Among them, cybersecurity is one of the most pressing concerns. The rise of sophisticated cyber threats poses a significant risk to entrepreneurs, especially those relying heavily on digital operations. If you think cyberattacks only target large corporations, […]
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How Phaneesh Murthy Reimagined IT Sales and Transformed the Industry

December 18, 2024
In the early 1990s, when India was barely a blip on the global IT radar, Phaneesh Murthy emerged as a visionary who would redefine how IT services were sold. Fresh from IIT and IIM, Murthy joined Infosys with a radical approach: selling relationships, not just software. "I'm not trying to sell a project. I'm trying […]
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The Top AI Tools to Use in 2025

December 18, 2024
Today, individuals are empowered to engage in numerous activities with just a few taps on their phone screens. Whether it is managing finances through online banking, accessing diverse educational resources, or planning travel, the digital world has made these conveniences readily accessible. Advancements in security technologies have further enhanced this accessibility. According to the blog […]
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Generative AI Technology in Business

December 18, 2024
The rapid advancement of artificial intelligence has reshaped many facets of our lives, but perhaps its most transformative impact is being felt in the business sector. Generative AI, a subset of AI focused on creating new content from existing data, is at the forefront of this revolution. But what does this mean for businesses, and […]
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11 Tips For Optimising Your Campaign Landing Page

December 16, 2024
When you’re marketing your business through PPC, it’s important to optimise your campaign landing page. A pay-per-click landing page is the first real interaction a potential customer has with your business after expressing interest in what you do – if it’s put together correctly, you could secure a conversion right then and there. If it’s […]
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Tips for Working with Startup Accountants in London

December 13, 2024
London is a hub for startups, offering access to diverse markets and a wealth of financial professionals. Finding and working with the right accountant in such a competitive landscape can be transformative for your business. Whether you’re just starting or scaling up, here are practical tips to effectively work with startup accountants in London. Understand […]
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How Successful Business Can Maximize Their Tax Refunds Legally

December 12, 2024
Tax refunds are among the financial strategies growing businesses use to pay less tax than they owe. By adopting this legal secret, businesses can reduce their taxable income and leverage tax benefits to free up resources for growth. Below are three proven ways successful firms can maximize their tax refunds. 1. Claim all Eligible Deductions […]
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Effective Ways to Address the Logistical Challenges of an Ecommerce Business

December 12, 2024
During the 2020 COVID-19 pandemic, ecommerce businesses became mainstream because they allow consumers to buy products without leaving their houses. People could visit an online store, find whatever they want, pay, and have it delivered to them in a few days. As more entrepreneurs recognized the opportunities in this space, they began setting up online […]
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5 Financial Management Tips for Business Owners for Sustainable Growth

December 12, 2024
Effective financial management is the key to sustainable business growth. Beyond day-to-day operations, sound financial decisions shape your company's future. This article provides essential tips to help you separate business and personal finances, create a detailed budget, build an emergency fund, plan for taxes, and diversify investments. By implementing these strategies, you will strengthen your […]
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Retirement Myths Debunked: Separating Fact from Fiction

December 11, 2024
Planning for retirement can be a daunting task, especially with so much conflicting information out there. Misconceptions and myths surrounding retirement often lead people to make decisions that may not align with their long-term goals. In this blog post, we will debunk some of the most common myths about retirement, so you can make informed […]
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Drive Success in Q1: Strategic KPI Planning for Small Businesses

December 11, 2024
Preparing for Q1 involves determining your goals for the next few months, trying fresh marketing campaigns, and gathering data to inform your next quarter. Data about your business gives you an idea of how the company is doing in each of its departments. To help track this data, small businesses should use KPIs to measure […]
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Top Study Tips for Passing the CISSP Exam on Your First Try

December 10, 2024
The CISSP (Certified Information Systems Security Professional) certification is a benchmark for IT and cybersecurity professionals aiming to advance their careers. It tests your knowledge across various topics and requires a strategic approach to prepare effectively. Passing on your first attempt may seem challenging, but with the right study techniques and a clear focus, you […]
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About CEO Today

CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
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