Business

Business Insights & Strategies is your go-to resource for navigating the complexities of the corporate world. This section provides expert advice on everything from building successful startups and scaling operations to mastering financial management and optimizing business processes. Whether you're a seasoned CEO or an emerging entrepreneur, we offer practical strategies, in-depth case studies, and the latest trends to help you stay competitive in today’s fast-evolving business landscape. Gain the insights you need to drive growth, innovate, and lead your company toward sustained success.

Creating a Brand: Where Do You Start?

March 14, 2018
Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and effective tool for your business. Starting a new business is always a complex task and there is plenty […]
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The Invention of Marketing: Yesterday, Today & Tomorrow

March 13, 2018
Marketing is embedded in the lives of anyone who has a pocket full of spare change, but have we always been susceptible to marketing strategies, sales ploys and trade games? Starting with day one, John Harrison, Managing Partner at BBH London, speak to CEO Today about the history and evolution of marketing, the process that […]
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Thinking of Purchasing a Franchise? 5 Things You Should Know

March 12, 2018
So you’re likely at the point where it’s an idea, but you’re not quite sure what to do, which sector to dip into, or how to go about it. Below CEO Today hears from Steve Witt, Co-Founder of The Travel Franchise, who has some of the answers you’ve been looking for. More often than not, […]
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5 Reasons Your Company May Be Failing

March 8, 2018
A recent study found that half of all UK start-ups fail within the first five years; however, it's not only start-ups that are at risk, several large retailer companies have failed in 2018 already.  The question is, ‘what makes a business fail and how do you prevent it?’ Ruta Gabalis, CEO of AeroBlue and investor, shares […]
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Your Company’s A Team: Who Should You Choose to Lead?

March 7, 2018
Whether it’s in the boardroom or in the creative suite, the team that leads your business must be handpicked with care. Below CEO of MVF, Michael Teixeira talks to CEO Today about the necessary considerations, the hiring process and succession planning. Building A Leadership Team A strong and capable leadership team is essential for any […]
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Here’s How to Market Your Non-Profit on a Budget

March 6, 2018
Marketing is often associated with vast amounts of cash and expensive publicity stunts, but this doesn’t have to be the case. If you work for a charity, you can create and launch an effective marketing campaign on any budget — regardless of your marketing goal. Here to explain how is the team at Where the […]
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The Work behind Unicorns: How Billion Dollar Start-ups Made Their Mark

February 28, 2018
By Louisa Rochford   Aptly named for its rarity, a Unicorn—in finance, at least—regards a start-up company that has been valued by investors at over $1 billion. Even rarer is the decacorn, or a start-up valued over $10 billion, and a hectocorn, valued over $100 billion. Aileen Lee, Founder of Cowboy Ventures, first coined the […]
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Joe Meyer on How to Access the Hidden Executive Job Market

February 28, 2018
Joe Meyer is a serial tech entrepreneur who's most recent start-ups were acquired by Apple and AOL. Joe is currently the Founder & CEO of ExecThread - a venture capital-backed start-up in New York City that has built a platform that enables executives throughout the world to discover unpublished senior-level job opportunities via a unique […]
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Optimism vs. Pessimism: How Emotional Attitudes Can Affect Productivity

February 28, 2018
By Louisa Rochford   A leader has an immeasurable impact on those they oversee. Their emotional output, in a professional setting, will affect their employees psychologically and by extension, their productivity as well. If you were to ask anyone, they would undoubtedly tell you: an optimistic leader is far better than a pessimistic one. But […]
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From Dropout to Billionaire: Is Graduating Essential?

February 28, 2018
In today’s world, it is a widely held opinion that graduating from university holds immeasurable importance – but there are many alternate methods, going as far as dropping out to focus on entrepreneurial pursuits which have led to cases of great success. We heard from five entrepreneurs and those in positions of leadership who shed […]
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Building Brands: Credible Communication & Why It’s Important

February 27, 2018
The way we conduct business has evolved greatly over the last few decades, but there is one indicator of success that has stood the test of time - trust. Below CEO Today here’s from Sarah Greenidge, credibility expert and founder of WellSpoken, as part of our Building Brands series. In a time where accusations of fake news steal headlines, […]
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Has Traditional Marketing Died Out?

February 22, 2018
Marketing is a key element of any business strategy, helping businesses across all sectors to promote and sell their services and products, but there are so many ways to market, how can you know which one works best for you? Below experts at brand agency Champions (UK) plc offer insight into the differences between marketing […]
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CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
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