Return on investment is key to moving forward, for any brand. Why invest if you’re not going to make the most of it? Below Jo Davies, Managing Director of brand implementation specialists VIM Group, guides us through the key questions and challenges to be considered before, during and after any brand investment. In today’s market, […]
Nowadays, having more than one job is becoming more popular, with a fifth of workers in the UK considering the opportunity — especially the millennial generation. The term ‘side hustle’ was originally coined in the 1950s and is defined as ‘a way to make money from your passion, interest or hobby’. However, it’s said that […]
Salesforce CEO, Marc Benioff, is buying highly-respected US magazine Time for £145.3 million ($190m). The magazine is currently owned by media group Meredith Corporation, who have been attempting to sell Time since they purchased its parent company Time Inc. 8 months ago. News broke last night that the Co-founders of CRM platform Salesforce.com, Marc Benioff […]
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to them and encourage them not to go elsewhere? QUIZ, retailers of party dresses, tell […]
Visitors can feel the culture the moment they walk in the door to your offices. Worth £193 billion annually to the UK economy, face-to-face business remains king, so how can UK business owners make every visit to their organisation memorable for the right reasons? From the latest nature-inspired design techniques to smart technologies to deliver […]
The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a […]
When it comes to managing cash, things can become a lot more complicated if a business is trading internationally, so businesses considering exporting goods for the first time should take care to plan ahead. Nick Farmer, Partner and international trading specialist at Menzies LLP, below explains the process of managing cash and the payments cycle […]
Bipul Sinha, Co-Founder and CEO of Rubrik, regularly invites all his 1200 employees around the globe to take part in his board meetings. But surely that’s a little too many? Here Bipul explains his motives, which all in all, boil down to an inclusive workplace culture. Some attend in-person. Others by teleconference. No question is […]
A study recently released by Scottish Friendly reveals that many British savers are suffering from a chronic case of ‘investophobia.’ The survey of 2,000 UK savers by one of the country’s largest financial mutuals reveals that many people remain reluctant to invest their money. This is despite a combination of inflation and rock bottom rates […]
In the UK, only four percent of businesses manage to celebrate and survive past their 10th birthday, and given the recent high street turmoil, this number is likely set to drop further. As a result, we are witnessing an increasing number of businesses looking for turnaround and restructuring solutions and specialists to breathe new life […]
When Aileen Lee created the term ‘Unicorn’ to describe any privately held start-up valued at over $1 billion, she was speaking about their mythical rarity. But she could also have been talking about their mythical price tags. Below Will Lion at BBH Global delves into the process of valuing companies, and the rise and demise […]
The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth of 13% from 2017. This Smart Insights data suggests that not only are billions of people — […]
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