Business

Business Insights & Strategies is your go-to resource for navigating the complexities of the corporate world. This section provides expert advice on everything from building successful startups and scaling operations to mastering financial management and optimizing business processes. Whether you're a seasoned CEO or an emerging entrepreneur, we offer practical strategies, in-depth case studies, and the latest trends to help you stay competitive in today’s fast-evolving business landscape. Gain the insights you need to drive growth, innovate, and lead your company toward sustained success.

The Importance Of Aligning Your Personal And Professional Mission Statements

September 27, 2021
Martin Rowinski, CEO of Boardsi, explains why it’s vital to align your company’s mission with your personal mission. If your personal mission doesn’t align with your company mission, your days with that company will likely be limited. I’ve seen it unfold like clockwork in my time in corporate leadership – you can only sacrifice yourself […]
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Change Is Coming: Tomorrow’s CMO Wants To Shake Up The Way Marketing Teams Work

September 24, 2021
 Jada Balster, head of International marketing at Adobe Workfront, explores the benefits of changing up the way marketing teams work.  The last 18 months have been some of the most challenging, if not the most challenging months in business history. As companies fought to navigate the overnight chaos the pandemic brought with it, understanding the […]
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Mapping The Road To Profit From Procurement

September 24, 2021
Organisations are realising that an effective procurement function is no longer a ‘nice to have’ back-office function, but a sole entity to add genuine and tangible value to their businesses. Companies that oppose silo mentality and work to break down departmental barriers can make far better use of the procurement function, say Efficio experts and authors […]
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Why Customer-Centricity Should Be At The Forefront Of All Industry Decisions – Especially In The Midst Of Change

September 23, 2021
Put simply, the home cover, or home emergency insurance industry has a bad reputation for not putting its customers first. Between price hiking, increasingly poor service, and low levels of innovation and technology investment, it’s clear that this is not a category where customer-centricity has been core to decision making.  Like other established industries, the […]
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Toast’s Three Co-Founders Join Billionaire Club Following IPO

September 23, 2021
Toast co-founders Steve Fredette, Aman Narang, and Jonathan Grimm started the company in 2012 after their former employer, Endeca, was sold off for $1 billion. They chose to launch their restaurant hardware and software system in their home city, Cambridge, Massachusetts, by testing products on local restaurants, cafes, and bars. Company president Fredette owns 33.2 […]
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How One Founder Has Made CSR Part Of His Company's DNA And Helped 1,000 Charities In The Process

September 22, 2021
It is no secret that the UK has an ageing population. In 2016, almost 20% of people were over 65 – a figure which is only expected to rise over the next 30 to 40 years. Yet despite this, it is estimated as many as 60% of adults in the country do not currently have […]
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Klarna CEO Says Market Volatility Makes Him Nervous About Potential IPO

September 22, 2021
In an interview with CNBC, Siemiatkowski said: “The volatility in the market right now makes me nervous to IPO, to be honest. I think it would be nice to IPO when it’s a little bit more sound. And right now it doesn’t feel really sound out there.” Swedish fintech Klarna is currently one of the […]
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Empowering The CPO To Invest In The Right Tools: Technology As An Enabler, Not A Panacea

September 15, 2021
A click here, a click there; technology has never made it easier for us, as consumers, to purchase what we need. For the corporate world, however, with a myriad of moving parts, this is a very different story. It’s easy to forget just how vastly the buying process differs for corporations versus consumers. For the […]
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Elizabeth Holmes & Theranos: When The Illusion Of Success Is All That Matters

September 14, 2021
Who Is Elizabeth Holmes?  American former businesswoman Elizabeth Holmes was the founder and CEO of the now-defunct health technology company Theranos, which Holmes established in 2003 at just 19 years old. In 2015, Forbes magazine broadcasted her as “the world’s youngest self-made female billionaire” in the US, while Inc. Magazine called her the “next Steve […]
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6 SEO Tips For Enterprise Websites

September 14, 2021
Search engine optimisation or SEO is the main foundation to determine the online presence of enterprise websites. No matter how effectively you maintain your business or how great your products are, if you can not reach the people, your business will go downward in this competitive world. SEO is the process of finding the website […]
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How Being A Family Business Contributes To Success

September 9, 2021
Giacomo Chiesi, Head of Global Rare Diseases at the Chiesi Group, explains how being a family business contributes towards greater success.  There is an increased emphasis on the need for pharmaceutical and biotechnology companies to be adaptable and flexible during the COVID-19 pandemic. Family businesses – often small or mid-sized privately held companies where decision-making […]
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Why Product Packaging Is Essential To Your Branding Strategy

September 7, 2021
Find out why packaging isn't just a way to deliver your products to your clients, but a vital part of your brand building and business success strategy.
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CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
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