Jada Balster, head of International marketing at Adobe Workfront, explores the benefits of changing up the way marketing teams work. The last 18 months have been some of the most challenging, if not the most challenging months in business history. As companies fought to navigate the overnight chaos the pandemic brought with it, understanding the […]
Organisations are realising that an effective procurement function is no longer a ‘nice to have’ back-office function, but a sole entity to add genuine and tangible value to their businesses. Companies that oppose silo mentality and work to break down departmental barriers can make far better use of the procurement function, say Efficio experts and authors […]
Put simply, the home cover, or home emergency insurance industry has a bad reputation for not putting its customers first. Between price hiking, increasingly poor service, and low levels of innovation and technology investment, it’s clear that this is not a category where customer-centricity has been core to decision making. Like other established industries, the […]
Toast co-founders Steve Fredette, Aman Narang, and Jonathan Grimm started the company in 2012 after their former employer, Endeca, was sold off for $1 billion. They chose to launch their restaurant hardware and software system in their home city, Cambridge, Massachusetts, by testing products on local restaurants, cafes, and bars. Company president Fredette owns 33.2 […]
It is no secret that the UK has an ageing population. In 2016, almost 20% of people were over 65 – a figure which is only expected to rise over the next 30 to 40 years. Yet despite this, it is estimated as many as 60% of adults in the country do not currently have […]
In an interview with CNBC, Siemiatkowski said: “The volatility in the market right now makes me nervous to IPO, to be honest. I think it would be nice to IPO when it’s a little bit more sound. And right now it doesn’t feel really sound out there.” Swedish fintech Klarna is currently one of the […]
A click here, a click there; technology has never made it easier for us, as consumers, to purchase what we need. For the corporate world, however, with a myriad of moving parts, this is a very different story. It’s easy to forget just how vastly the buying process differs for corporations versus consumers. For the […]
Who Is Elizabeth Holmes? American former businesswoman Elizabeth Holmes was the founder and CEO of the now-defunct health technology company Theranos, which Holmes established in 2003 at just 19 years old. In 2015, Forbes magazine broadcasted her as “the world’s youngest self-made female billionaire” in the US, while Inc. Magazine called her the “next Steve […]
Search engine optimisation or SEO is the main foundation to determine the online presence of enterprise websites. No matter how effectively you maintain your business or how great your products are, if you can not reach the people, your business will go downward in this competitive world. SEO is the process of finding the website […]
Giacomo Chiesi, Head of Global Rare Diseases at the Chiesi Group, explains how being a family business contributes towards greater success. There is an increased emphasis on the need for pharmaceutical and biotechnology companies to be adaptable and flexible during the COVID-19 pandemic. Family businesses – often small or mid-sized privately held companies where decision-making […]
Find out why packaging isn't just a way to deliver your products to your clients, but a vital part of your brand building and business success strategy.
Hugh Gibbs, Co-founder of SearchLand, explains how small property development companies can keep up with the competition. The development and construction sector is one of the major pillars of the UK economy. GDP from construction in the UK reached £29,812 million in the first quarter of 2021, according to ONS data. As such, the Government […]
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