Business

Consumer Mindsets in a Post-COVID World

July 22, 2020

With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.

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How Brands Can Use PR to Capitalise on Changing Consumer Behaviours

July 21, 2020

A look at how Tesla and smaller brands have utilised PR to thrive even during a time of growing consumer uncertainty.

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How CEOs Can Enable the Next Generation of Startups

July 1, 2020

James Reed, the boss of the UK's largest recruitment firm, has predicted the unemployment rate in the UK could reach 15% or five million people out of work. The International Labour Organisation found that one in six workers, aged 18 to 29, have lost their jobs during lockdown, which could amount to as much as […]

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Why the C-Suite Cannot Overlook the Power of Pricing

June 30, 2020

From Porsche to Gillette to Michelin, the companies that maintain consistent profits are those that compete best on pricing – and have a board that knows to drive the topic.

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What is it Like to be a Female Leader in a Male-Dominated Industry?

June 30, 2020

What are the positives and challenges of being a female leader? There are many positives and challenges in my industry and I love conquering the challenges almost as much as the joy of the benefits. I have had to prove myself by showing what I know instead of just being taken at my word and […]

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The Challenge of Making CSR Work Across Large Organisations

June 29, 2020

A breakdown of the role that corporate and social responsibility plays in public and employee perceptions of large companies, and how it can be made to work without seeming disingenuous.

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How to Change a Marketing Strategy

June 10, 2020

Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with McDonald's as a case study.

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Jacinda Ardern: How Great Leaders Manage a Crisis

June 9, 2020

The most public leaders bear the greatest responsibility during a catastrophe, whether as a head of state or a head of an organisation. Those who are displaying real humanity will be remembered.

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A Post-COVID World Calls for More Authentic Leadership

June 8, 2020

The COVID-19 crisis has revealed two things within us: firstly, a greater appreciation for the intangible things in life that money can’t buy and, secondly, an even greater intolerance for businesses and brands who fail to support the community in their greatest time of need.

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Why Collaboration Should Be at the Heart of Business

June 4, 2020

As the COVID-19 crisis has progressed, companies large and small have naturally become preoccupied with their own survival. But the ones that have collaborated with each other have shown the greatest resilience.

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5 Top Business Books CEOs Should Be Reading in Lockdown

June 2, 2020

Lockdown measures are beginning to ease, though some business leaders will be out of the office for a while longer. Are you taking advantage of this extra enforced time at home?

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The Secret Behind TikTok’s Rapid Growth

May 29, 2020

While giants like Instagram, Facebook and Twitter remain relevant in the ever-evolving social media space, a new contender has entered the arena to a great welcome, especially amongst Gen Zs - TikTok. Founded in 2017 by its Chinese parent company ByteDance, TikTok is a video-sharing app that has been downloaded more than 2 billion times […]

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