Business

Business Insights & Strategies is your go-to resource for navigating the complexities of the corporate world. This section provides expert advice on everything from building successful startups and scaling operations to mastering financial management and optimizing business processes. Whether you're a seasoned CEO or an emerging entrepreneur, we offer practical strategies, in-depth case studies, and the latest trends to help you stay competitive in today’s fast-evolving business landscape. Gain the insights you need to drive growth, innovate, and lead your company toward sustained success.

3 Questions Business Leaders Should Ask Themselves During the Pandemic

May 28, 2020
Enabling remote working is not a new thing; it’s a concept companies have grown with as they utilise technology to scale globally. But never has working from home been so robustly tested as it is right now. Many organisations have adapted successfully as remote working has moved to an absolute necessity, but others are faring […]
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The Most Compelling Reasons to Consider a Green Building

May 26, 2020
From reducing your energy overhead to increasing brand value — not to mention preserving the planet — there are many reasons to consider a green building for your company operations.
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People Are Heading Outside Once Again; Should Your Brand Be There?

May 21, 2020
Households are emerging from their cocoons. People are tentatively venturing outdoors to exercise more, socialise responsibly in open spaces, go to work, and thereby interact with out-of-home advertising. Business leaders should be paying attention.
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Finding Purpose in a Crisis: Brands Must Show Their Humanity to Thrive

May 13, 2020
Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.
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How Your Brand Can Spread Positivity Though Marketing

May 4, 2020
With the uncertainty and tragedy brought by the COVID-19 pandemic, spirits are low around the globe. But in times of adversity, companies are uniquely positioned to bring relief to people in despair.
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Expanding Internationally When Confronting Shifting Markets

April 30, 2020
That said, there’s no shortage of success stories. Netflix’s global growth is a big factor in the company’s success. By 2017 it was operating in over 190 countries, and now has 167 million subscribers. Spotify is another great example. It optimised local music preferences and personalised features to break through to 61 countries (and counting). […]
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7 CEOs You Should Pay Attention To During the COVID-19 Crisis

April 30, 2020
Though every business leader is currently under great pressure, these seven CEOs have distinguished themselves – some by displaying great leadership, and others by continuing to create value during the COVID-19 crisis.
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How to Survive a Crisis: Lessons for Today’s Brands From the 2008 Recession

April 29, 2020
What parallels can be found between today's crisis and the Great Recession? By looking at the actions of 2008's biggest brands, we can learn how to emerge stronger than before.
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How Can Leaders Advance Their Careers in Lockdown?

April 29, 2020
Nadine Smart, Head of Consulting at leadership specialist Cirrus, highlights five things you can do today which will set you up for success tomorrow. The way you lead now will be part of your legacy. Do it well, and you will be positively positioned for future roles. Now is the time to step forward, be […]
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COVID-19: Only the Altruistic Will Survive

April 27, 2020
While some companies use crises as an excuse for selfishness and profiteering, those who recognise the need to share resources freely are the ones most likely to weather the storm.
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5 Things the COVID-19 Crisis Has Taught Businesses About Remote Working

April 23, 2020
Large and small businesses alike have struggled to weather the impact of the pandemic, but have learned important lessons in the process. Here, we examine steps that companies should be taking to ensure business continuity right now, and how they might become better prepared for future crises.
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How to Maintain a Safer Workplace

April 23, 2020
As your business's most important asset, ensuring that your employees are safe and healthy is crucial. Here, we outline five key tips that will help any company to maintain strong health and safety standards, no matter their risk level.
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