Business

Building Your Brand Message: How to Use Your Company’s Story

July 5, 2019

Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?

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Why Are Marketers Becoming Disenchanted With the Promise of AI?

July 3, 2019

According to Forrester, 88% of marketers today use artificial intelligence (AI), but most are disappointed in the results.

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What Are the Benefits of Using Posters As Part of Your Advertising Mix?

July 2, 2019

Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today really took off.

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Investors Far More Likely to Search Online for Bitcoin Than Traditional Assets

July 2, 2019

Sometimes it’s hard to know how and where to invest, naturally leading people to research their options online.

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Getting Ahead of the Digital Competition

June 28, 2019

Traditional companies looking to compete with the latest wave of digitally native challengers know they must find ways to offer a great service and digital customer experience. But to succeed, they must be prepared to go much further than this and make some fundamental changes to the way they approach business. To achieve this kind […]

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Samsung: Empowering Enterprise Evolution with 5G

June 28, 2019

Samsung’s Director of Innovation, Kate Beaumont tells us why business leaders can’t afford to overlook the potential for 5G to kickstart a new level of connectivity and enterprise innovation. 5G has landed in the UK after years of hype and anticipation and we’re excited to give consumers the opportunity to experience it with our latest Galaxy […]

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CRM Shakeup: 3 Tech Trends Shaping the Future of Sales

June 28, 2019

As you were growing up, did you or anyone you know say, “I want to be a salesperson?” If you answered, “Yes,” you are likely one in a million. Sales has never been thought of as a career—rather thought of as a job one falls into. You went for marketing and found out you could […]

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Collaborative Leadership and Innovative Spirit at Sennheiser

June 28, 2019

Daniel and Andreas Sennheiser are the Co-CEOs of Sennheiser, a German-based company that produces premium audio equipment for personal, professional and business applications with a rich history in the industry. We were honoured to speak with the Co-CEO brothers about what it’s like to run the company side by side, a look into the inner […]

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6 Products and Services That Make Work Easier, Faster and Less Stressful

June 28, 2019

Over the past decade, the way we work has utterly transformed and continues to evolve at speed. We are now working remotely and flexibly on a whole host of different devices, and as such technologies have developed and new innovations have been rolled out to enable this. This explosion of connectedness has not come without […]

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Boosting Your Sales ROI: How Digital and Analytics Can Drive New Performance and Growth

June 28, 2019

In this article Michael Viertler, Senior Partner McKinsey Marketing & Sales will discuss the four ways digital and analytics can drive successful change and the pitfalls to avoid. Few business leaders would dispute the fact that sales teams must evolve. They are already investing billions of pounds in sales technology and training in response […]

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Lessons From the Edge: Deploying SD-WAN

June 28, 2019

John Vladimir Slamecka is the President of AT&T Europe, Middle East & Africa (EMEA). AT&T Inc remains the world's largest telecommunications company, and in this feature, John touches on deploying software-defined networking to wide area networks. Applying software-defined (SD) networking to the wide area networks (WANs) that connect enterprises over large geographic areas helps them […]

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Taking Your E-commerce Website to the Next Level

June 28, 2019

Your business’s e-commerce website should be beyond functional – it must create a seamless customer experience that builds loyalty and brand affinity. In a world where online services often dominate, it’s essential that senior leadership teams develop e-commerce offerings that rival those in the physical world. Achim Weiß, CEO of 1&1 IONOS, Europe’s leading cloud […]

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