The COVID-19 crisis has revealed two things within us: firstly, a greater appreciation for the intangible things in life that money can’t buy and, secondly, an even greater intolerance for businesses and brands who fail to support the community in their greatest time of need.
As the COVID-19 crisis has progressed, companies large and small have naturally become preoccupied with their own survival. But the ones that have collaborated with each other have shown the greatest resilience.
Lockdown measures are beginning to ease, though some business leaders will be out of the office for a while longer. Are you taking advantage of this extra enforced time at home?
While giants like Instagram, Facebook and Twitter remain relevant in the ever-evolving social media space, a new contender has entered the arena to a great welcome, especially amongst Gen Zs - TikTok. Founded in 2017 by its Chinese parent company ByteDance, TikTok is a video-sharing app that has been downloaded more than 2 billion times […]
Enabling remote working is not a new thing; it’s a concept companies have grown with as they utilise technology to scale globally. But never has working from home been so robustly tested as it is right now. Many organisations have adapted successfully as remote working has moved to an absolute necessity, but others are faring […]
From reducing your energy overhead to increasing brand value — not to mention preserving the planet — there are many reasons to consider a green building for your company operations.
Households are emerging from their cocoons. People are tentatively venturing outdoors to exercise more, socialise responsibly in open spaces, go to work, and thereby interact with out-of-home advertising. Business leaders should be paying attention.
Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.
With the uncertainty and tragedy brought by the COVID-19 pandemic, spirits are low around the globe. But in times of adversity, companies are uniquely positioned to bring relief to people in despair.
That said, there’s no shortage of success stories. Netflix’s global growth is a big factor in the company’s success. By 2017 it was operating in over 190 countries, and now has 167 million subscribers. Spotify is another great example. It optimised local music preferences and personalised features to break through to 61 countries (and counting). […]
Though every business leader is currently under great pressure, these seven CEOs have distinguished themselves – some by displaying great leadership, and others by continuing to create value during the COVID-19 crisis.
What parallels can be found between today's crisis and the Great Recession? By looking at the actions of 2008's biggest brands, we can learn how to emerge stronger than before.
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