The marketing model has evolved over recent years in line with technological advances. Historically, the measure of a successful campaign has often been the number of leads generated. As the capability of systems and solutions has evolved, however, this has enabled better use of data and resulted in the emergence of personalised marketing. Businesses can […]
There are so many promising companies with great products which fail, while ones with a great story to tell often succeed. Apple is a good example of a company that understood from the very start that a great product isn’t enough. Yes, its products are great but Apple wasn’t the first company to design the […]
Joanna Swash, Group CEO of Moneypenny, looks into why big businesses should look to start-ups for some advice on how to become a business of the future. Established corporations spanning the globe may seem a world apart from small start-ups, yet, in today’s ever-changing business landscape, there are some important lessons that big business should […]
The challenges facing businesses in 2022 are not primarily triggered by the pandemic. However, the pandemic has accelerated those challenges. This year, businesses have had to compete in a relentlessly volatile environment filled with uncertainties and risks, both of which are even greater for small and medium-sized enterprises. Omicron The Omicron COVID-19 variant engendered an […]
David Martin, CEO and founder of Be Known Communications, explains why personal content can work on LinkedIn. Whether you look at LinkedIn as a social media site or a digital publishing forum (personally, I go with the latter), I think we can all agree that LinkedIn is primarily a platform designed for building personal connections […]
We all know that the world of business has never been so fast-paced and uncertain, and it means that CEOs around the world are facing ever-increasing pressures on both a personal and professional level. Leading a business is no longer just about profit, it is about the wellbeing of the people in your organisation. It […]
80% of businesses with less than 500 employees make it through their first year, and only 50% of small companies make it to their fifth year. While this may seem daunting, there are ways small businesses can overcome some of the most common financial challenges. 1. Inconsistent Cash Flow Inconsistent cash flow can be caused […]
Rohin Dhand is the founder and CEO of Dhand Capital, a UK-based investor which starts, acquires and grows companies in sectors such as property development, construction and facilities management. With offices in London and Leeds, Dhand Capital’s core Group companies include property developer Mayfair Group Investment, main construction contractor Dhand Construction and Penguin FM, a facilities […]
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