Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today really took off.
Traditional companies looking to compete with the latest wave of digitally native challengers know they must find ways to offer a great service and digital customer experience. But to succeed, they must be prepared to go much further than this and make some fundamental changes to the way they approach business. To achieve this kind […]
Samsung’s Director of Innovation, Kate Beaumont tells us why business leaders can’t afford to overlook the potential for 5G to kickstart a new level of connectivity and enterprise innovation. 5G has landed in the UK after years of hype and anticipation and we’re excited to give consumers the opportunity to experience it with our latest Galaxy […]
As you were growing up, did you or anyone you know say, “I want to be a salesperson?” If you answered, “Yes,” you are likely one in a million. Sales has never been thought of as a career—rather thought of as a job one falls into. You went for marketing and found out you could […]
Daniel and Andreas Sennheiser are the Co-CEOs of Sennheiser, a German-based company that produces premium audio equipment for personal, professional and business applications with a rich history in the industry. We were honoured to speak with the Co-CEO brothers about what it’s like to run the company side by side, a look into the inner […]
Over the past decade, the way we work has utterly transformed and continues to evolve at speed. We are now working remotely and flexibly on a whole host of different devices, and as such technologies have developed and new innovations have been rolled out to enable this. This explosion of connectedness has not come without […]
In this article Michael Viertler, Senior Partner McKinsey Marketing & Sales will discuss the four ways digital and analytics can drive successful change and the pitfalls to avoid. Few business leaders would dispute the fact that sales teams must evolve. They are already investing billions of pounds in sales technology and training in response […]
John Vladimir Slamecka is the President of AT&T Europe, Middle East & Africa (EMEA). AT&T Inc remains the world's largest telecommunications company, and in this feature, John touches on deploying software-defined networking to wide area networks. Applying software-defined (SD) networking to the wide area networks (WANs) that connect enterprises over large geographic areas helps them […]
Your business’s e-commerce website should be beyond functional – it must create a seamless customer experience that builds loyalty and brand affinity. In a world where online services often dominate, it’s essential that senior leadership teams develop e-commerce offerings that rival those in the physical world. Achim Weiß, CEO of 1&1 IONOS, Europe’s leading cloud […]
AI Is About People, Not Robots The financial services sector has been one of the early adopters of Robotic Process Automation (RPA), deploying automation to increase efficiencies, meet compliance obligations and drive customer experience. However, within financial services the focus is now moving from tactical implementation, where basic back-office tasks and processes are automated across […]
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