A breakdown of the role that corporate and social responsibility plays in public and employee perceptions of large companies, and how it can be made to work without seeming disingenuous.
We’re halfway through the year and it’s safe to say that 2020 has been extremely challenging for business owners. Those business owners who work in the staffing and recruitment industry have also been adversely impacted by the COVID-19 pandemic.
In the wake of the COVID-19 pandemic, CEOs are considering how their organisation can support charitable and grassroots initiatives. Many believe that finding a partnership that delivers value for both parties is impossible – but it doesn’t have to be.
Though largely ignored by multinational companies in the past, the value of real strategic forecasting is only going to grow throughout 2020 and beyond.
Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with McDonald's as a case study.
The most public leaders bear the greatest responsibility during a catastrophe, whether as a head of state or a head of an organisation. Those who are displaying real humanity will be remembered.
The COVID-19 crisis has revealed two things within us: firstly, a greater appreciation for the intangible things in life that money can’t buy and, secondly, an even greater intolerance for businesses and brands who fail to support the community in their greatest time of need.
As the COVID-19 crisis has progressed, companies large and small have naturally become preoccupied with their own survival. But the ones that have collaborated with each other have shown the greatest resilience.
In an age of social-distancing measures and widespread social media, we are all paradoxically closer and further apart than ever before. For a large organisation to truly reach its employees and its customers, it must be driven by authentic values.
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