Leadership

How to Change a Marketing Strategy

June 10, 2020

Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with McDonald's as a case study.

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Jacinda Ardern: How Great Leaders Manage a Crisis

June 9, 2020

The most public leaders bear the greatest responsibility during a catastrophe, whether as a head of state or a head of an organisation. Those who are displaying real humanity will be remembered.

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Reebok and Other Organisations End Partnerships With CrossFit

June 8, 2020

Following CrossFit chief executive Greg Glassman’s tweet invoking the memory of George Floyd, numerous brands have cut ties with the CrossFit games.

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A Post-COVID World Calls for More Authentic Leadership

June 8, 2020

The COVID-19 crisis has revealed two things within us: firstly, a greater appreciation for the intangible things in life that money can’t buy and, secondly, an even greater intolerance for businesses and brands who fail to support the community in their greatest time of need.

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Why Collaboration Should Be at the Heart of Business

June 4, 2020

As the COVID-19 crisis has progressed, companies large and small have naturally become preoccupied with their own survival. But the ones that have collaborated with each other have shown the greatest resilience.

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Value-Based Leadership

June 3, 2020

In an age of social-distancing measures and widespread social media, we are all paradoxically closer and further apart than ever before. For a large organisation to truly reach its employees and its customers, it must be driven by authentic values.

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5 Top Business Books CEOs Should Be Reading in Lockdown

June 2, 2020

Lockdown measures are beginning to ease, though some business leaders will be out of the office for a while longer. Are you taking advantage of this extra enforced time at home?

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5 Essential Tools to Improve Remote Working for Your Company

June 1, 2020

Lockdown measures have forced businesses the world over to quickly adapt to remote working. By now, several products and services have emerged as clear winners in the race to enable business continuity during the COVID-19 pandemic.

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Could Coronavirus Trigger the Start of a Circular Economy?

June 1, 2020

Defined by the Ellen Macarthur Foundation, a circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. As the COVID-19 pandemic continues, could such an economy be on the horizon?

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Key Considerations and Best Practice for Accelerated M&A

May 29, 2020

The global COVID-19 pandemic has led to businesses facing significant and unprecedented challenges. As the lockdown restrictions begin to be relaxed, some companies may struggle to recover, finding that the damage done to their finances and the daily ongoing struggle to control cash flow is just too much for the business to continue.

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The Secret Behind TikTok’s Rapid Growth

May 29, 2020

While giants like Instagram, Facebook and Twitter remain relevant in the ever-evolving social media space, a new contender has entered the arena to a great welcome, especially amongst Gen Zs - TikTok. Founded in 2017 by its Chinese parent company ByteDance, TikTok is a video-sharing app that has been downloaded more than 2 billion times […]

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3 Questions Business Leaders Should Ask Themselves During the Pandemic

May 28, 2020

Enabling remote working is not a new thing; it’s a concept companies have grown with as they utilise technology to scale globally. But never has working from home been so robustly tested as it is right now. Many organisations have adapted successfully as remote working has moved to an absolute necessity, but others are faring […]

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