And although luxury brands have an advantage over fast-fashion retailers because their products are items that you’d keep in your collection for years to come, they shouldn’t ignore the growing trend towards sustainable and conscious products. Millennials and Gen Z consumers, who are currently driving 85% of global luxury sales growth, are actively making changes […]
Though largely ignored by multinational companies in the past, the value of real strategic forecasting is only going to grow throughout 2020 and beyond.
Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with McDonald's as a case study.
The most public leaders bear the greatest responsibility during a catastrophe, whether as a head of state or a head of an organisation. Those who are displaying real humanity will be remembered.
The COVID-19 crisis has revealed two things within us: firstly, a greater appreciation for the intangible things in life that money can’t buy and, secondly, an even greater intolerance for businesses and brands who fail to support the community in their greatest time of need.
The American lingerie, clothing and beauty retailer, which is famous for its annual fashion shows, has 25 shops in the UK - all of which have been closed since the beginning of lockdown in March. Administrator Deloitte has said that there won't be any immediate redundancies whilst it tries to find a buyer for the chain. […]
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