“We are reliable.” ---------- “We really care.” ---------- “We deserve your trust.” For decades, brands have relied on broadcasted messages just like those. The equivalent of standing on a raised platform, shouting to an impassive audience. In the modern age, however, it’s not the brand that’s in control of the conversation. As part of CEO Today's Building Brands […]
Research from The App Developers has discovered that whilst 58% of the population are worried about mobile Apps stealing personal data, they still went on to download as many as 100 paid apps each, over the course of 12 months. Surprisingly 73% of respondents said that, despite being worried about their data, they would still […]
Kit Out My Office believes that offices throughout the country should stop operating a clean desk policy, as experts believe it can hamper creativity. According to a study by the Association for Psychological Science, a clean office can actually stifle creativity. Psychological scientist Kathleen Vohs, who undertook the study said: “Our study found that disorderly […]
A survey of senior IT decision-makers in large enterprises, commissioned by Coeus Consulting, found that IT leaders who can clearly demonstrate the cost and value of IT have greater influence over the strategic direction of the company and are best positioned to deliver business agility for digital transformation. Consequently, cost transparency leaders are twice as likely […]
Guru Hariharan, Boomerang Commerce chief executive officer, and Bloomberg Gadfly's Shira Ovide discuss how Amazon is changing the landscape of the corporate world with Emily Chang on "Bloomberg Technology." Ovide's opinions are her own.
In a world where the vast abyss of the internet and rapidly developing technology can so easily do more harm than good, and where people are becoming increasingly aware of the perils of social media, it is ever more important to realise what an incredible force for good technology can be. Below CEO Today gets […]
Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and effective tool for your business. Starting a new business is always a complex task and there is plenty […]
Employees are missing out on entitled expenses because of the stressful ‘pay and reclaim’ process. According to the report: Out of Pocket Employees, conducted by Allstar Business Solutions, one in four employed adults have postponed or cancelled a meeting to avoid the personal expense pay out. This means that in each small business of just […]
Marketing is embedded in the lives of anyone who has a pocket full of spare change, but have we always been susceptible to marketing strategies, sales ploys and trade games? Starting with day one, John Harrison, Managing Partner at BBH London, speak to CEO Today about the history and evolution of marketing, the process that […]
Astonishing new data has revealed that the five wealthiest entrepreneurs in the world have a whopping combined net worth of more than £319 billion. From Amazon founder, Jeff Bezos, to Facebook creator, Mark Zuckerberg - the world’s five foremost self-made business owners earn well into the billion dollar bracket. Despite many businesses and thought leaders […]
So you’re likely at the point where it’s an idea, but you’re not quite sure what to do, which sector to dip into, or how to go about it. Below CEO Today hears from Steve Witt, Co-Founder of The Travel Franchise, who has some of the answers you’ve been looking for. More often than not, […]
When you think of Jeff Bezos and Elon Musk, you naturally think they’d be rockin’ the most expensive and luxurious wheels right? You can’t exactly imagine any of the Rothschild family driving a Fiat Punto can you? But even amongst the world’s richest and most successful business people, it is possible to find some affordable […]
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