Marketing is a key element of any business strategy, helping businesses across all sectors to promote and sell their services and products, but there are so many ways to market, how can you know which one works best for you? Below experts at brand agency Champions (UK) plc offer insight into the differences between marketing […]
Ripe with reports on sexual harassment, online media and television have been pushing the boundaries of openness on this matter with the hashtag #metoo. However, resorting to honesty on social media isn’t necessarily the correct policy when it comes to business place harassment. Here CEO Today hears from Caron Gosling, Special Counsel at Pillsbury Law, […]
In the business of today, social media platforms are a huge tool in reaching an audience, and engagement is manageable and measurable. Below, experts at Nisbets have provided CEO Today with insight into the planning and implementation of social media strategies for new businesses on the scene. At the beginning of 2017, the UK had […]
Having spent enough already on smartphones, the handheld device that has kept you and your business efficient and pronto, you’re probably sick of having to pick out a new one each time it fails you, having to learn its system or having to adapt to new functions. While getting a new phone is a good […]
Video is without a doubt the media of the new age, and it’s slowly evolving beyond the realm of entertainment into new technologies, with new functions and solutions, like VR, communications and you guessed it, marketing. Below Richard Rossington, Director at Tell Your Story UK, provides insight into the potential of video marketing, the monetary […]
Research results released by BlackLine reveal that accountants working at large UK organisations recognise the value of data as being, on average, worth 31% of revenue or, in real terms, £15.5 million for large UK companies. The survey was conducted with CFOs, Finance Directors and accountants in the UK, US, France, Germany and Australia. It […]
The bluest Monday of the year came and went on 15 January and according to recent reports by Instant Offices Britons seem to be positive about their overall career and professional goals so far – with a pay rise and promotion being the second most popular New Year’s resolution after travelling more. But, with more employees looking to climb the career ladder, […]
Digital transformation continues to be a critical factor for business success in the year ahead– but the manner of execution of this needs to shift to a new paradigm of platform based business and technology innovation. Here CEO hears from Tridip Saha, Head of Business Europe Sonata Software, on the trends in platform-based innovation in […]
Five key facts to know about Boom Technology's 55-seat supersonic airliner, which has attracted strong interest in Dubai, and is expected to take flight in 2023.
It may not always have monetary foundations, but philanthropy is a business model. Sponsorship can often mean synergy with a brand, a person or a cause, and hand in hand with those come values a business can adopt. Below Steve Huxter, Chief Operating Officer at ByBox, delves into the benefits and principles behind the sponsorship of […]
The British Business Bank’s Bank Referral Scheme was setup in November 2016 to reduce the number of small businesses that fail because they fall at the first hurdle in attempting to secure finance to grow their business. Here, Daniel Bailey, Managing Director of the lender Arkle Finance, explains for CEO Today why this well-intentioned solution […]
Job fulfillment varies for different individuals; some measure success through their payslip, others their job title and others through the difference they make in people’s lives. If you’re feeling unfulfilled in your role, now is always the perfect time to take a leap of faith and move into social good. Below John Ramsay, CEO of Shift8, […]
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