The marketing model has evolved over recent years in line with technological advances. Historically, the measure of a successful campaign has often been the number of leads generated. As the capability of systems and solutions has evolved, however, this has enabled better use of data and resulted in the emergence of personalised marketing. Businesses can […]
John Piasecki, CEO of PIAC, known for its long history of developing experimental aircraft, has said his company will be undertaking the world’s first human-carrying flight tests aboard EDM aerotec’s CoAX-2D helicopter. According to EVTOL.news, the hydrogen-powered aircraft will use an 80-kW HyPoint high-temperature proton-exchange membrane (HTPEM) fuel cell. EDM aerotec will collaborate with PIAC […]
In the US, inflation is near a 40-year high. If business pricing teams found the pandemic and supply chain issues the most difficult period of their careers, then the constant news influx of sharply rising prices must be cause for concern. Maintaining a consistent pricing strategy is difficult at the best of times, let alone […]
On Monday, Tesla and SpaceX CEO Elon Musk said that Twitter’s board of directors will not receive a salary if his acquisition of the company is successful. In a Tweet, Musk wrote, “Board salary will be $0 if my bid succeeds, so that’s ~$3M/year saved right there.” Presently, Twitter spends approximately $2.9 million in cash […]
And it is the tech giants - the pioneers of ‘playpen’ office environments and creative interiors – that are struggling to keep pace. New research by NearForm has found that a staggering 81% of tech professionals working for enterprise companies (500+ employees) think their employers will have a problem finding and retaining talent, compared to […]
There are so many promising companies with great products which fail, while ones with a great story to tell often succeed. Apple is a good example of a company that understood from the very start that a great product isn’t enough. Yes, its products are great but Apple wasn’t the first company to design the […]
Joanna Swash, Group CEO of Moneypenny, looks into why big businesses should look to start-ups for some advice on how to become a business of the future. Established corporations spanning the globe may seem a world apart from small start-ups, yet, in today’s ever-changing business landscape, there are some important lessons that big business should […]
Speaking to CNBC, Antoni Trenchev predicted the world’s largest cryptocurrency would surge above the $100,000 mark within the next 12 months, though said he was concerned about Bitcoin’s short-term prospects. Trenchev said the cryptocurrency may fall in tandem with traditional financial markets as the Federal Reserve begins its monetary stimulus programme. However, this could potentially […]
The vast majority of employees want to have more flexible remote working options at their disposal as the pandemic ends, but at the same time, they want more in-person collaboration following two years of virtual meetings. It’s this conflicting information that Microsoft is terming the ‘hybrid paradox’. The organisation’s global Work Trend Index discovered that […]
The challenges facing businesses in 2022 are not primarily triggered by the pandemic. However, the pandemic has accelerated those challenges. This year, businesses have had to compete in a relentlessly volatile environment filled with uncertainties and risks, both of which are even greater for small and medium-sized enterprises. Omicron The Omicron COVID-19 variant engendered an […]
Ivan Liljeqvist, co-founder and CEO of Moralis, explains how business leaders can sustain inclusion as remote working increasingly becomes the norm. As the shutters started to come down on businesses across the world as entire economies came to a close in early 2020, many companies struggled to grapple with the strain caused by the sudden […]
Kurt Cobain’s left-handed 1969 blue Fender Mustang will go under the hammer with Julien’s Auctions at the end of May as part of the auction house’s three-day Music Icons event. Cobain can be seen playing the guitar in the music video for Smells Like Teen Spirit, which depicts a riotous high school pep rally inspired […]
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