Andrea Newton is a qualified and experienced HR consultant with over 25 years’ experience helping individuals develop the skill and confidence to be their best selves, and in helping organisations develop a culture so that people want to work there. Below she delves into the intricacies of brand taglines, their effectiveness and the irony behind […]
“We are reliable.” ---------- “We really care.” ---------- “We deserve your trust.” For decades, brands have relied on broadcasted messages just like those. The equivalent of standing on a raised platform, shouting to an impassive audience. In the modern age, however, it’s not the brand that’s in control of the conversation. As part of CEO Today's Building Brands […]
In a world where the vast abyss of the internet and rapidly developing technology can so easily do more harm than good, and where people are becoming increasingly aware of the perils of social media, it is ever more important to realise what an incredible force for good technology can be. Below CEO Today gets […]
So you’re likely at the point where it’s an idea, but you’re not quite sure what to do, which sector to dip into, or how to go about it. Below CEO Today hears from Steve Witt, Co-Founder of The Travel Franchise, who has some of the answers you’ve been looking for. More often than not, […]
With it being National Apprentice Week in the United Kingdom, we investigate whether you can climb all the way to the top of the corporate ladder and become a CEO if you choose an apprenticeship over a University degree. We spoke to Joe Crossley, CEO of Qube Learning, someone who himself decided against University in […]
A recent study found that half of all UK start-ups fail within the first five years; however, it's not only start-ups that are at risk, several large retailer companies have failed in 2018 already. The question is, ‘what makes a business fail and how do you prevent it?’ Ruta Gabalis, CEO of AeroBlue and investor, shares […]
By Louisa Rochford Aptly named for its rarity, a Unicorn—in finance, at least—regards a start-up company that has been valued by investors at over $1 billion. Even rarer is the decacorn, or a start-up valued over $10 billion, and a hectocorn, valued over $100 billion. Aileen Lee, Founder of Cowboy Ventures, first coined the […]
By Louisa Rochford A leader has an immeasurable impact on those they oversee. Their emotional output, in a professional setting, will affect their employees psychologically and by extension, their productivity as well. If you were to ask anyone, they would undoubtedly tell you: an optimistic leader is far better than a pessimistic one. But […]
Banking corporations and automotive titans have something in common; they sponsor sports leagues and teams. But what’s the ROI on sports sponsorship and does it pay off? Below experts at Vindis explain for CEO Today. A significant percentage of automotive manufacturers have invested their sponsorship money in sporting events. It is estimated that the car […]
By Louisa Rochford We all know what it’s like to feel the encroaching heat of competition, and the instinctive reaction we have as the result: perhaps a feeling of defensiveness, and the need to fight back. Companies and businesses have a history of attempting to squash out competition, especially in recent years. Through a […]
If you take care of your employees, your employees will take care of you (and your company). It seems straightforward, but there’s more to it than ‘taking care’ – your company is brand to more than just your customers, it’s also a brand for your employees. Here MVF Chief People Officer, Andrea Pattico explains the […]
In the business of today, social media platforms are a huge tool in reaching an audience, and engagement is manageable and measurable. Below, experts at Nisbets have provided CEO Today with insight into the planning and implementation of social media strategies for new businesses on the scene. At the beginning of 2017, the UK had […]
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