Rutger Bruining, CEO of personal biography-writing service StoryTerrace, offers perspective into the origin stories of some of the biggest entrepreneurs of the 2000s.
Our house is on fire, keeps reminding us 17-year-old Greta Thunberg. For the second consecutive year, the teenage climate activist has attended the annual World Economic Forum in Davos, spreading awareness of the threats that climate change poses, and demanding change from political and business leaders. In her speech, she once again warned the business […]
From Pepsi’s infamous ad featuring Kendall Jenner quelling police tensions over a soft drink, to fashion brands using one token plus-size model to profit off the back of body positivity, criticism is rife. As a result, trust in businesses is dwindling. Businesses need to make real change happen to reflect their corporate social responsibility policies […]
Companies are increasingly moving online, advertising now exists as much on screens as on billboards, and marketing has become increasingly digital in its focus. And it is not only corporate organisations which have changed with the growth of online; their customers have too. Empowered by social media, online reviews and influencer advocacy, customers have a […]
The strange paradox of Britain’s High street crisis is that we are lamenting the loss of much-loved stores while using them less. Take Mothercare’s recent collapse. When the firm announced it was closing its UK outlets, customers rushed to share fond memories and mourn a retail ‘legend’. It was an impressive display of brand loyalty, […]
Over the course of 2019, there has been a massive 54% increase in data breaches and the consequences in many cases are dire. What you read in the press is the tip of the iceberg when it comes to the severity of these attacks and the headlines are dominated by huge fines imposed upon global […]
From maximising the value of a company to ensure a valuable proposition, to driving and retaining the right talent, there are many things a business owner needs to consider when preparing their business for sale. The commercial team at Blaser Mills Law boasts extensive experience in supporting business owners in preparing for exit, and deem […]
With clear guidelines to increase consumer data protection combined with very clear consequences should businesses breach this ruling, GDPR was a trending term both online and offline last spring. Where many businesses invested time and resource into revising all processes to quickly comply with this legislation, others failed to understand how GDPR would impact their […]
Through my work as a coach and consultant, I have been amused by the number of organisations that have used “Vision 2020” as a title when launching their new strategic initiatives. As we’ve approached the end of the decade and reached 2020, I can’t help but wonder what organisations have achieved in terms of supporting […]
From C Suite’s perspective, the technology teams are expected to deliver on three objectives: Business continuity – It is crucial that systems and applications stay up and performing so that the company delivers the service quality and service levels that customers expect. Customer satisfaction – No downtimes creates customer satisfaction with the services. Cost control […]
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