Americas

People Are Heading Outside Once Again; Should Your Brand Be There?

May 21, 2020
Households are emerging from their cocoons. People are tentatively venturing outdoors to exercise more, socialise responsibly in open spaces, go to work, and thereby interact with out-of-home advertising. Business leaders should be paying attention.
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Now More Than Ever, the CEO Cannot Be Elusive

May 20, 2020
Our way of life has changed in ways that were unimaginable just months ago. The world is facing its biggest challenge since World War II. Millions of people are now working from home, adapting to new ways of life.
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Disney’s Head of Streaming Hired as TikTok CEO

May 19, 2020
Kevin Mayer, who led the launch of the Disney+ streaming service, has been tapped as the first CEO of TikTok.
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Tesla Restarts Production in Defiance of Local Authorities

May 12, 2020
Elon Musk announced on Twitter that the company’s only US plant would flout local government orders to remain closed as the COVID-19 pandemic develops.
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Gilead Sciences Donates Entire Stock of Anti-Coronavirus Drug to US Government

May 4, 2020
The biopharmaceutical company will allow the US government to utilise its stocks of remdesivir, following the FDA’s approval to use the drug to treat COVID-19 cases.
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7 CEOs You Should Pay Attention To During the COVID-19 Crisis

April 30, 2020
Though every business leader is currently under great pressure, these seven CEOs have distinguished themselves – some by displaying great leadership, and others by continuing to create value during the COVID-19 crisis.
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How to Survive a Crisis: Lessons for Today’s Brands From the 2008 Recession

April 29, 2020
What parallels can be found between today's crisis and the Great Recession? By looking at the actions of 2008's biggest brands, we can learn how to emerge stronger than before.
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The Small Business Survival Guide During the COVID-19 Pandemic

April 28, 2020
American SMEs are among the businesses hardest hit by the global health crisis. Here, we present advice to these smaller companies on how to best endure the coming months.
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Why CEOs Are Embracing Machine Learning and Blockchain

April 16, 2020
According to research, customers consider the reliable protection of their personal data as one of their greatest factors to consider before purchasing from a company. Forward-thinking CEOs are gravitating towards AI and Blockchain as a means of keeping their customers' data secure.
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Jeff Bezos Adds $24.9 Billion to Fortune Amid Surging Lockdown Demand

April 16, 2020
The Amazon founder’s net worth has seen a dramatic rise following increased demand for the online retailer’s products and services.
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Bill Gates Condemns Donald Trump for Withdrawing WHO Funding

April 15, 2020
The billionaire Microsoft founder slammed the decision to defund the World Health Organisation amid the COVID-19 pandemic, declaring it as “as dangerous as it sounds.”
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Disney CEO Bob Iger Resumes Control of the Company

April 14, 2020
As the ongoing COVID-19 pandemic cuts into Disney’s finances, the outgoing CEO has put his retirement on hold.
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