Research Suggests That Tweaking Sales Outreach Could Lead To More Client Meetings

October 20, 2021
It’s no secret that today’s executives are under a lot of pressure. In fact, according to a recent report by Oracle and Workplace Intelligence, a HR research and advisory firm, C-suite executives are struggling to adapt to the new realities of a pandemic world, with 85 percent reporting significant remote work challenges ranging from virtual […]
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Customers Of 2022: Books To Read Today, To Understand Customers Of Tomorrow

October 19, 2021
Businesses across all industries have always had to deal with ever-changing customer behaviour, but the global pandemic has transformed the way many customers interact with companies within a very short period. The world has been collectively forced into perhaps the biggest digital leap forward of all time, and it has already revolutionised what customers expect […]
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8 Social Media Marketing Strategies For Retail Businesses

October 19, 2021
The COVID-19 pandemic changed the landscape of retail and how we conduct business. Indeed, it has created a dent, especially with brick-and-mortar shops. To date, countless physical shops have transitioned into online counterparts. Unfortunately for some, business cessation was the only way to cut down losses and veer away from bleeding out. As a result, […]
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Elon Musk’s Tesla Sold 66% Of All Registered EVs This Year

October 19, 2021
New data from Experian shows that 294,218 electric vehicles were sold between January and August of this year. Although this figure only accounts for 2.7% of total automobile sales, it nonetheless represents a 114% increase when compared to the same period of 2020. Out of the 294,218 electric vehicles sold, 194,165 (or 66%) were Teslas, […]
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Building A Business Case For Procurement Transformation: A Well-Thought-Out Plan Is Worth Nothing Without Buy-In

September 30, 2021
Having a well thought out procurement transformation plan is a critical starting point for any cost-saving mission; but without board approval, that’s all it is – a plan.  To put this plan into action, the Chief Procurement Officer (CPO) needs to pitch transformation as a business proposition, and this begins with a baseline savings plan. […]
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Tesla CEO Elon Musk Praises China Amid Expansion Goals

September 27, 2021
The CEO’s comments come in a pre-recorded Q&A style stream at the World Internet Conference, which was hosted by the Cyberspace Administration of China. The comments mark the second occasion this month upon which Musk complimented China — a country that will play a vital role in the long-term success of Tesla.  Less than two […]
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Change Is Coming: Tomorrow’s CMO Wants To Shake Up The Way Marketing Teams Work

September 24, 2021
 Jada Balster, head of International marketing at Adobe Workfront, explores the benefits of changing up the way marketing teams work.  The last 18 months have been some of the most challenging, if not the most challenging months in business history. As companies fought to navigate the overnight chaos the pandemic brought with it, understanding the […]
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Mapping The Road To Profit From Procurement

September 24, 2021
Organisations are realising that an effective procurement function is no longer a ‘nice to have’ back-office function, but a sole entity to add genuine and tangible value to their businesses. Companies that oppose silo mentality and work to break down departmental barriers can make far better use of the procurement function, say Efficio experts and authors […]
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Transactions Simplified: What Are UPI Payments And How Do They Work?

September 16, 2021
What Is A Unified Payment Interface? A UPI uses a consumer-friendly interface that lets you transfer money between different accounts, all in a single window. With a UPI link generator, any user with a smartphone has access to the most updated features of UPI payments. It is a direct upgrade to traditional banking transfers that […]
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4 Common Mistakes In Sales Forecasting

September 16, 2021
Doubtless, all businesses want to generate more sales. This is why businesses invest in many marketing techniques and strategies to achieve such a goal. Additionally, it’s only reassuring for business owners to have an estimated number of sales they could make in a month or annually. This is where sales forecasting comes in. But what […]
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6 SEO Tips For Enterprise Websites

September 14, 2021
Search engine optimisation or SEO is the main foundation to determine the online presence of enterprise websites. No matter how effectively you maintain your business or how great your products are, if you can not reach the people, your business will go downward in this competitive world. SEO is the process of finding the website […]
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Why Product Packaging Is Essential To Your Branding Strategy

September 7, 2021
Find out why packaging isn't just a way to deliver your products to your clients, but a vital part of your brand building and business success strategy.
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