The use of false reviews, either to create the illusion of a quality product or to artificially discredit a competitor, is a growing problem in the eCommerce industry. How can you spot false reviews and deal with them?
Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.
For start-ups looking to capitalise on the corporate world's growing digitisation, we present some beginner tips on how to make it as a digital marketing agency.
With the uncertainty and tragedy brought by the COVID-19 pandemic, spirits are low around the globe. But in times of adversity, companies are uniquely positioned to bring relief to people in despair.
Many business leaders dread having to negotiate with potential investors, but it doesn't have to be painful. Presented here are some simple tactics to help you put your best foot forward.
While your top-performing employees may be your greatest asset, focusing on them exclusively will cause your success to stagnate. To go beyond, consider giving your mid-performers the same attention.
The transition to digital sales and experiences is a daunting one, and often done wrong. But the success stories of several high-profile companies can give other businesses a useful act to follow.
According to Hubspot, 81% of businesses currently use video as a marketing tool — up from 63% over the last year, and Quartz reports that a Facebook executive predicted their platform will be all video and no text by 2021. If this doesn’t excite you to go out and buy a camera, I’m not sure […]
Anyone involved in business is facing an extraordinary challenge. For decades, ‘working in business’ has been a perfectly respectable career. It says wealth creator, driver of economic prosperity that benefits all. But lately this has changed.
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