Businesses today are operating in a climate of ever-increasing customer expectations. For the majority, their website will be the first meaningful brand interaction with a potential customer.
‘Beyond’ is both an adverb and a preposition. It’s soft and malleable – it shifts according to context. It’s also the name of a funeral care company. Which is rather inspired. At Reed Words, we name brands for a living. Each month we pick a name that catches our eyes and ears, and think about why […]
It's not entirely unexpected that a company would have a lot of tasks and duties to be carried out every day, but sometimes there are delegation methods that help smooth things up.
In today’s world of business, digital marketing is the order of the day. To maximize their brand’s recognition, sales, and growth, businesses need to rethink their marketing strategies.
Loyalty schemes have become ubiquitous in modern business, largely because they can be implemented in some form within almost every industry. However, questions remain over the most effective way to run such a scheme.
As ASOS issues its second profit warning in seven months, the online fashion retailer whose issues are said to come from warehouse-related confusion, non-functioning Eurolab software and troubled third-party brands, is not giving up the fight against these operational challenges just yet.
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.
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