Every CEO knows the importance of creating a strong brand. Not only does it tell your customers what they can expect from your company, but it also engages your employees and builds corporate and financial value.
Following the first Exit polls on Thursday night, businesses and investors enjoyed an evening to remember as the pound and UK businesses welcomed the news of a Boris Johnson victory.
Today’s consumers expect brands to have a sustainable, charitable or social message and to be purposeful in their product, positioning and communications.
John Aves looks at the financial benefits that flow from creating a loyal customer base and outlines how to measure the return from loyal customers, as well as the cost of disloyal ones. According to a recent Times article, the decision by Persimmon, “Britain’s most profitable housebuilder,” to put customers first, has hit revenues and […]
The CEO of Nissan, Hiroto Saikawa, is stepping down just days after he admitted to being improperly overpaid and potentially abusing internal procedures. Nissan has suffered a scandal over past 12 months with the Japanese car manufacturer rocked by the bitter departure of its chairman Carlos Ghosn, also over alleged financial misconduct, although Saikawa’s indiscretions […]
William Hill have announced the dparture of Philip Bowcock as CEO following a year of poor performance. Ulrik Bengtsson the current Chief Digital Officer has been confirmed as his replacement.
Preston Moss is the President of Blanchard & Calhoun Insurance Agency Inc, and has been with the firm since September 1980 with his strongest focus in sales. Preston tells us about Blanchard & Calhoun and their hard work spanning 100 years of history, having recently celebrated their anniversary. How do you ensure the quality […]
Duncan Hughes-Phillips is an experienced Quantity Surveyor and the CEO of Base Quantum; a Quantity Surveying and Quantum Expert Witness practice. Duncan accepts instructions as a Quantum Expert with his expertise spanning construction, process and civil engineering. High profile clients include government bodies and leading transport and infrastructure providers. His 25- year career is built […]
Ron Nersesian is the President and CEO of Keysight Technologies. Keysight provides world-class electronic design and measurement solutions to accelerate innovation to connect and secure the world. They have the broadest and deepest portfolio of solutions and expertise to meet the world’s toughest electronic measurement and design challenges. Keysight develops solutions that help bring electronic […]
How many of us would risk stepping out of bed in the morning if we knew we would slip and fall, thus breaking an ankle walking to the bathroom? How many of us would risk driving to work if we knew we would crash our vehicle leaving the driveway? Moreover, how many of us think […]
Mr Julio P. Gonzalez is the CEO and Founder of Engineered Tax Services, Inc. (ETS). ETS is the country’s largest specialty tax engineering firm, which specializes in the preservation of wealth and United States’ job creation through IRS engineering-based services to include research and development manufacturing tax credits, energy tax incentives studies, cost segregation deprecation […]
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