Insights

Forever 21 Files for Bankruptcy Protection: What’s Next for the Retailer?

October 2, 2019
It’s been reported this week that Forever 21 has filed for Chapter 11 bankruptcy protection in the US.
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Protecting Executive Compensation and Careers with Circumstantial Evidence

October 1, 2019
That fear is often based on the lack of direct evidence - the proverbial “smoking gun” that would exonerate the executive and protect his or her compensation and career. However, employment lawyers do not need direct evidence to prove a case. Instead, employment lawyers rely on the evidence that is available, which is often circumstantial […]
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Create a Top-Notch Customer Experience in 5 Easy Steps

October 1, 2019
In order to ensure you are on the right side of your customer reviews, you need to offer great service, to all customers, all of the time. This customer service will be delivered not just by smooth apps and automation, but by human staff on the front line of service. However, what people and machines […]
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How to Launch a Successful DTC Brand

October 1, 2019
But there are pitfalls too. How do DTC brands win trust and build loyalty in a crowded market when the competition is so intense? Companies such as Brooklinen and Casper already set the standard by considering every touchpoint of the customer experience. How did they do it so well? We believe there are seven key […]
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Business Name of the Month: Beyond

October 1, 2019
‘Beyond’ is both an adverb and a preposition. It’s soft and malleable – it shifts according to context. It’s also the name of a funeral care company. Which is rather inspired. At Reed Words, we name brands for a living. Each month we pick a name that catches our eyes and ears, and think about why […]
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How to Hire Your First Employee in 6 Steps

October 1, 2019
As your business grows, you’ll notice that the workload becomes too much for just one person to deal with.
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5 World Famous Brands and How They Made It Big

October 1, 2019
It’s easy to get carried away with our stereotypes and assume we know which countries love specific products.
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Do CEOs Know the Importance and Benefits of Caring for Consumers?

September 30, 2019
With social media and more news outlets than there are daily pieces of news to report on, businesses come under increased scrutiny across all sectors.
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Here’s Why Business Travel Needs to Be Better

September 27, 2019
Business travel, despite advances in the ways we add convenience to our lifestyle and work processes, is still lagging behind. It’s tedious and time consuming, and it needs to be better.
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Workplace Dress Codes: What Not to Do

September 26, 2019
Workplace dress codes are becoming increasingly controversial with a number of high-profile cases and changes to company policies having recently appeared in the media.
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Why Outsourcing Your Adwords Management Isn't Such a Bad Idea

September 25, 2019
It's not entirely unexpected that a company would have a lot of tasks and duties to be carried out every day, but sometimes there are delegation methods that help smooth things up.
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The Top 5 Inspiring Reads for Back-to-Work

September 25, 2019
“A room without books is like a body without a soul.” ― Marcus Tullius Cicero
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CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
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