Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.
You didn’t work as diligently as you have to be second guessed. When you finally earned your position as CEO, you thought distrusting superiors and colleagues would become a relic of your early career.
As leaders we all know that feeling of not wanting to go to a difficult meeting and that we’d rather be anywhere else! It’s par for the job, so we must model calm, high standards and belief in the organisation’s purpose to keep the team on track and inspire them to greater things!
A number of factors are forcing businesses to transform and incorporate new trends at an unprecedented rate. Disruptive technology, new agile business models and changing working practices are all contributing to this shift.
Sarah Negus is a modern-day shaman and spiritual healer who specialises in helping people in the corporate world operate more effectively. Her clients range from senior directors at global companies through to CEOs of small family-owned businesses and entrepreneurs. Sarah uses various modern-day shamanic techniques to help her clients operate more successfully by addressing various […]
Anu Shah, CEO of ZAG, discusses the possibilities and opportunities in the fallout of Brexit after the deadline to leave the EU was extended. As part of a growth consultancy and as an investor in start-ups, I am often meeting people powered on a “glass half full” philosophy. As CEO, the glass is, of […]
Ever since its slow but grand inception in the tech scene, Microsoft has been carrying the torch of computing technology and though rivalled by many great firms, it has maintained its competitiveness across several tech spheres and markets. But how has it managed to excel so profusely of late? Microsoft, being such a prevalent […]
Trade shows are a substantial investment for companies; requiring time, money and additional resources. While trade show success is typically measured in lead generation and estimated return on investment, a carefully executed show represents a unique opportunity for companies to build long-lasting relationships. Following on from the Express team’s appearance at this year’s Facilities Show […]
Nick Liddell is the Director of Consulting of The Clearing, and Co-author of Wild Thinking. In this article, Nick discusses whether brands are contributing towards a polarised society. “All the world is made of faith, and trust, and pixie dust.” The quote above is from Peter Pan, but sums up in twelve simple words […]
There are a number of challenges to business growth today, in some cases these are linked to issues associated with product or service developments, but probably the biggest barrier of them all is people. People are often their own worst enemy when it comes to unlocking growth potential. Breaking down the barriers that could potentially […]
Gillian Murray has been Chief Executive of Pilotlight since 2013. Her previous roles include managing a language teaching and training business in Italy, and acting as country director for Voluntary Service Overseas in Laos PDR. In this article, Gillian discusses how uniting leadership development and corporate responsibility strategies makes good business sense. Arguably, the […]
Caroline Whaley, Co-founder of Shine for Women, explains why it’s vital men are as empowered as much as women if we’re to see the gender pay gap closed. In May this year, BBC manager Karen Martin turned down a role as Deputy Editor at the BBC newsroom after learning a male counterpart had been […]
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