Businesses can learn a key marketing lesson from the TV oldies, according to a prominent audio branding expert. A study conducted by PHMG has found Brits consider Dad’s Army and Doctor Who as TV’s most memorable theme tunes, highlighting the enduring appeal of a strong, appropriate audio brand. Both shows received 12% of the vote […]
When it comes to managing cash, things can become a lot more complicated if a business is trading internationally, so businesses considering exporting goods for the first time should take care to plan ahead. Nick Farmer, Partner and international trading specialist at Menzies LLP, below explains the process of managing cash and the payments cycle […]
Bipul Sinha, Co-Founder and CEO of Rubrik, regularly invites all his 1200 employees around the globe to take part in his board meetings. But surely that’s a little too many? Here Bipul explains his motives, which all in all, boil down to an inclusive workplace culture. Some attend in-person. Others by teleconference. No question is […]
Companies that have embraced digital transformation are 26% more profitable than their average industry competitors. They also enjoy a 12% higher market valuation, according to the MIT Centre for Business. However, digital transformation can be an incredibly complex process. With that in mind, Terri Hiskey, Vice President, global product marketing for manufacturing at Epicor Software, […]
A study recently released by Scottish Friendly reveals that many British savers are suffering from a chronic case of ‘investophobia.’ The survey of 2,000 UK savers by one of the country’s largest financial mutuals reveals that many people remain reluctant to invest their money. This is despite a combination of inflation and rock bottom rates […]
Betway Casino have looked at 8 of the worst business decisions ever made. These negotiations had some of the most expensive consequences, undoubtedly leading to some very difficult boardroom conversations later. The Worst Business Decisions Include: Back in 1999, search engine Excite, one of the most well-known brands on the internet, turned down the opportunity […]
There’s no doubt that technology has added incredible efficiency to business processes. But we’ve all seen plenty examples of overpromising and underdelivering (such as the proverbial vaporware). How can you ensure that advancements in the accounting and finance industry actually drive better decision-making tactics for the business? Ed Gromann, CPO at Centage Corporation, explains for […]
No matter which sector you are currently operating in, it’s more than likely that Artificial Intelligence (AI) will soon completely change the way you do business. Does this means we’re headed towards a future where your customers will face robots day to day? Anne de Kerckhove, CEO at Freespee, discusses with CEO Today. Consumer-facing organisations […]
Jeff Bezos, the CEO of Amazon, recently became the richest man in the world with his net worth just topping a staggering £68 billion. Already among the highest ranks of the business profession, Bezos joins a growing group of ‘superstar’ CEOS, like Richard Branson, Bill Gates and Ariana Huffington just to name a few. But […]
With companies squeezing in as many overseas meetings as they can before the holidays, global loyalty and benefits leader, Collinson, warns those planning to send employees to work overseas to beware of the number one threat to business travellers – road travel. “Although terrorist attacks and natural disasters dominate the headlines when they happen, road […]
In the UK, only four percent of businesses manage to celebrate and survive past their 10th birthday, and given the recent high street turmoil, this number is likely set to drop further. As a result, we are witnessing an increasing number of businesses looking for turnaround and restructuring solutions and specialists to breathe new life […]
When Aileen Lee created the term ‘Unicorn’ to describe any privately held start-up valued at over $1 billion, she was speaking about their mythical rarity. But she could also have been talking about their mythical price tags. Below Will Lion at BBH Global delves into the process of valuing companies, and the rise and demise […]
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