By Louisa Rochford Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage that can be caused by poor marketing choices. At best, these choices can be a simple mistake—cause for a […]
There is almost nothing that can effect a business quite like a decrease in productivity. A change in productivity from even the lowest level in the company can have an adverse effect on every level of the company up to even the management. This can affect not only the company's revenue and successes but also […]
The UK, like many other nations, suffers from a serious late payments problem. Despite the introduction of the payment practices and performance reporting (PPPR) regulations last April, change has not materialised. Below Chris Robertson, UK CEO at Creditsafe, explains a few ways forward. As politicians, journalists and the business community circle around the remains of Carillion, reflecting […]
Bosses need to be better at following others if they are to succeed in a management role, say leadership experts. Politicians and CEOs are too focused on how they are perceived as leaders - rather than actually leading colleagues around them. ‘Followership’ is the new management philosophy which places strong emphasis on following the lead […]
John Knights, Chairman of LeaderShape Global is the lead author of “Leading Beyond the Ego: How to Become a Transpersonal Leader”, published March 2018 by Routledge. Below John explains to CEO Today the fragile relationship between millennials and ethics in business. Somewhere deep inside many senior leaders, there is a question about whether ethical concerns […]
Below CEO Today hears on the dangers and concerns surrounding the security of Apple MacBooks. Paul Kenyon, co-Founder & co-CEO at Avecto, delves into some of the operating system worries all businesses should beware of. For over a decade, the Apple MacBook has lead the way in blurring the boundaries between technology and style. Its […]
When it comes to investment, it’s high risk high reward. But what if you could strategize your moves? Below experts at UOWN discuss crowdfunding with 5 reasons why it should be in your top 10 plan for 2018 investment. Investing in the UK property market is reliably good investment strategy. In fact between 2000-2016 property […]
RegTech has been the new big priority throughout 2017, and will continue to top key lists in 2018. However, it does come with huge challenges and hurdles, like any new and innovative sector. CEO Today spoke to Matt Smith, CEO of SteelEye, the regulatory tech and data analytics firm, on the proliferation of the RegTech […]
Andrea Newton is a qualified and experienced HR consultant with over 25 years’ experience helping individuals develop the skill and confidence to be their best selves, and in helping organisations develop a culture so that people want to work there. Below she delves into the intricacies of brand taglines, their effectiveness and the irony behind […]
Do your employees wake up every morning excited to come to work? Or do they get out of bed begrudgingly and run out the clock? Odds are, it’s the latter. Below CEO Today hears from Craig Kielburger, Holly Branson and Marc Kielburger, authors of WEconomy: You Can Find Meaning, Make a Living, and Change the […]
Businesses worldwide are increasingly seeking to adopt a way of working used by some of the world’s most successful organisations. Google, Apple and Amazon all follow an agile approach to running their businesses. This underpins the flexible, adaptive and iterative way they operate – helping them to create a more responsive, effective organisation, which improves […]
“We are reliable.” ---------- “We really care.” ---------- “We deserve your trust.” For decades, brands have relied on broadcasted messages just like those. The equivalent of standing on a raised platform, shouting to an impassive audience. In the modern age, however, it’s not the brand that’s in control of the conversation. As part of CEO Today's Building Brands […]
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