The way we conduct business has evolved greatly over the last few decades, but there is one indicator of success that has stood the test of time - trust. Below CEO Today here’s from Sarah Greenidge, credibility expert and founder of WellSpoken, as part of our Building Brands series. In a time where accusations of fake news steal headlines, […]
If you take care of your employees, your employees will take care of you (and your company). It seems straightforward, but there’s more to it than ‘taking care’ – your company is brand to more than just your customers, it’s also a brand for your employees. Here MVF Chief People Officer, Andrea Pattico explains the […]
Marketing is a key element of any business strategy, helping businesses across all sectors to promote and sell their services and products, but there are so many ways to market, how can you know which one works best for you? Below experts at brand agency Champions (UK) plc offer insight into the differences between marketing […]
Ripe with reports on sexual harassment, online media and television have been pushing the boundaries of openness on this matter with the hashtag #metoo. However, resorting to honesty on social media isn’t necessarily the correct policy when it comes to business place harassment. Here CEO Today hears from Caron Gosling, Special Counsel at Pillsbury Law, […]
In the business of today, social media platforms are a huge tool in reaching an audience, and engagement is manageable and measurable. Below, experts at Nisbets have provided CEO Today with insight into the planning and implementation of social media strategies for new businesses on the scene. At the beginning of 2017, the UK had […]
Video is without a doubt the media of the new age, and it’s slowly evolving beyond the realm of entertainment into new technologies, with new functions and solutions, like VR, communications and you guessed it, marketing. Below Richard Rossington, Director at Tell Your Story UK, provides insight into the potential of video marketing, the monetary […]
It may not always have monetary foundations, but philanthropy is a business model. Sponsorship can often mean synergy with a brand, a person or a cause, and hand in hand with those come values a business can adopt. Below Steve Huxter, Chief Operating Officer at ByBox, delves into the benefits and principles behind the sponsorship of […]
Job fulfillment varies for different individuals; some measure success through their payslip, others their job title and others through the difference they make in people’s lives. If you’re feeling unfulfilled in your role, now is always the perfect time to take a leap of faith and move into social good. Below John Ramsay, CEO of Shift8, […]
Brits are reported to spend at least 21% of their waking hours at work across their lifespan. With so much time spent at work, it’s important to strike the best possible work-life balance. According to a recent survey conducted by Paymentsense, the majority of Brits think they have a good work-life balance, with 73% of […]
As a result of rapidly changing consumer trends and economic difficulty, many popular high-street names have come to an end. But why did their competitors not fail too? Together with Impact International, experts in change management, we look at how some businesses make themselves resistant to change. Comet and Maplin Popular company Comet closed its […]
Being a Social Media CEO became a thing around 2012, when creative and inventive share-aholics realised that an online following meant they could monetise their content while influencing the masses. Whether it’s Instagram, YouTube, Twitter, Facebook or any other social media. Being an online, or social media influencer has now transformed what was once a […]
Virtual reality has been one of the most exciting technologies to emerge this decade, but we often have trouble explaining its utility. Understandably, most of the biggest news in VR comes from the gaming industry, almost to the point that one could misunderstand it as a gaming-exclusive technology. But VR has uses far beyond gaming, […]
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