“We are reliable.” ---------- “We really care.” ---------- “We deserve your trust.” For decades, brands have relied on broadcasted messages just like those. The equivalent of standing on a raised platform, shouting to an impassive audience. In the modern age, however, it’s not the brand that’s in control of the conversation. As part of CEO Today's Building Brands […]
A survey of senior IT decision-makers in large enterprises, commissioned by Coeus Consulting, found that IT leaders who can clearly demonstrate the cost and value of IT have greater influence over the strategic direction of the company and are best positioned to deliver business agility for digital transformation. Consequently, cost transparency leaders are twice as likely […]
So you have a new business idea, and likely some good experience behind you already, but the funds don’t quite meet the needs for launch right now. So how can you go about crowdfunding? Below CEO Today benefits from expert insight from Joel Hughes, Head of UK and Europe at Indiegogo, who provides 10 simple […]
In a world where the vast abyss of the internet and rapidly developing technology can so easily do more harm than good, and where people are becoming increasingly aware of the perils of social media, it is ever more important to realise what an incredible force for good technology can be. Below CEO Today gets […]
Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and effective tool for your business. Starting a new business is always a complex task and there is plenty […]
Employees are missing out on entitled expenses because of the stressful ‘pay and reclaim’ process. According to the report: Out of Pocket Employees, conducted by Allstar Business Solutions, one in four employed adults have postponed or cancelled a meeting to avoid the personal expense pay out. This means that in each small business of just […]
Marketing is embedded in the lives of anyone who has a pocket full of spare change, but have we always been susceptible to marketing strategies, sales ploys and trade games? Starting with day one, John Harrison, Managing Partner at BBH London, speak to CEO Today about the history and evolution of marketing, the process that […]
So you’re likely at the point where it’s an idea, but you’re not quite sure what to do, which sector to dip into, or how to go about it. Below CEO Today hears from Steve Witt, Co-Founder of The Travel Franchise, who has some of the answers you’ve been looking for. More often than not, […]
With it being National Apprentice Week in the United Kingdom, we investigate whether you can climb all the way to the top of the corporate ladder and become a CEO if you choose an apprenticeship over a University degree. We spoke to Joe Crossley, CEO of Qube Learning, someone who himself decided against University in […]
Richard James is Director at Jolly Good Communications, a social enterprise providing a full range of communications and public relations services to charities, social enterprises and other not-for-profits. They also work with start-ups and SMEs, helping them to operate in a socially, environmentally and ethically conscious way. Below Richard explains why your company should at […]
A recent study found that half of all UK start-ups fail within the first five years; however, it's not only start-ups that are at risk, several large retailer companies have failed in 2018 already. The question is, ‘what makes a business fail and how do you prevent it?’ Ruta Gabalis, CEO of AeroBlue and investor, shares […]
Be honest, have you ever indulged in adult content in the office? No? Well look around you, because recent statistics prove that at least two in five workplaces are witnessing their employees doing exactly that. Gone are the days when an employee’s occasional procrastination simply amounted to twiddling their thumbs and staring blankly out the […]
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