James Scouller spent nearly 30 years in the corporate world before becoming an executive coach. In that time he worked in engineering, fast-moving consumer goods, fashion retailing, packaging and wallpaper. In his last 11 years he held three international CEO roles. After the third, he left to set up The Scouller Partnership, an executive coaching […]
How much is your brand worth? Donald Trump values his personal brand at more than $3billion. Shweta Jhajharia of The London Coaching Group defines a business’s brand equity as comprising all the associations, emotions, and experiences that come to mind when a consumer is exposed to the brand: basically, what kind of bond is there […]
This month CEO Today had the privilege of interviewing Rex Briggs – the founder and CEO of the NYC-based Marketing Evolution, which brings together advanced analytics and cloud-based software to support message exposure at the person-level, across all media, and in-campaign. Their software represents a new generation of analytics using big data and artificial intelligence. […]
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